Netflix has revealed that generative artificial intelligence (AI) was used in the production of around 300 titles during 2026, marking one of the streaming giant’s biggest expansions of AI-powered filmmaking to date. Among the projects that used the technology is the upcoming Indian sports drama series Gloryhighlighting the growing role of AI in content creation across global markets.
The company says AI is being used to support creators rather than replace them, helping production teams complete complex visual work more efficiently.
AI Used Across Multiple Stages of Production
According to Netflix, generative AI has been integrated into various stages of the production process, including concept development, pre-visualisation, post-production and final delivery.
However, the largest share of AI usage has been in post-production, where the technology has assisted with visual effects, background enhancements, crowd creation and other time-intensive tasks that traditionally require significant manual effort.
Indian Series ‘Glory’ Among AI-Assisted Productions
Netflix identified Gloryan upcoming Indian sports thriller, as one of the titles that incorporated generative AI during production. Other examples include the Brazilian football miniseries Brasil 70: The Tri Saga and the American documentary series The American Experiment.
The company explained that AI enabled production teams to create scenes that would have otherwise been too expensive or time-consuming using conventional techniques.
Faster Production Without Replacing Creators
Netflix executives stressed that AI is intended to function as a creative tool that supports filmmakers rather than replacing writers, directors or visual artists.
The company said AI has helped reduce production time and costs for certain sequences while allowing creators to execute more ambitious ideas within limited budgets. Human oversight continues to remain central throughout the creative process.
AI Becoming a Bigger Part of Entertainment
The announcement reflects a broader trend across the global entertainment industry, where studios are increasingly experimenting with AI-powered tools for visual effects, dubbing, animation and editing.
While AI offers opportunities to improve production efficiency, its growing adoption continues to generate debate over its long-term impact on creative jobs and artistic originality. Industry experts believe the technology is likely to become a permanent part of modern filmmaking, provided it is used responsibly and with appropriate human supervision.
Netflix’s latest disclosure demonstrates how AI is gradually moving from experimental use cases to mainstream production workflows across a wide range of films and television series.
Summary
Netflix has confirmed that generative AI was used in around 300 titles during 2026, including the upcoming Indian series Glory. The technology was primarily deployed in post-production to enhance visual effects and improve production efficiency. Netflix says AI is designed to assist creators, enabling more ambitious storytelling while keeping human creativity at the centre of the filmmaking process.
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