India’s E Commerce market will reach 250 billion dollars by 2030! Big reveal in Shiprocket and Deloitte report

By Samira Vishwas On Jul 23, 2026

Booming India’s E Commerce Market
It will reach 250 billion dollars by 2030!
Big reveal in Shiprocket and Deloitte report

Explains the next phase of growth for India’s e-commerce industry. AI-based product discovery, checkout intelligence and innovations in delivery systems are radically changing the way consumers shop online, with India’s e-commerce market projected to grow from around $90 billion in 2025 to around $250 billion by 2030, according to the report ‘AI for India Commerce: Unlocking the $250 Billion Business Opportunity’. India’s leading AI-powered e-commerce solutions firm, Shiprocket, in collaboration with Deloitte, has released this report, which outlines the next phase of growth for India’s e-commerce industry.

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Special emphasis on the growing importance of ‘India’

The report emphasizes the growing importance of ‘India’ (rural and semi-urban areas) in India’s digital commerce journey. Currently there are 48.8 crore rural internet users, which is 55% of India’s total active internet population. Also 98% of Internet users consume content in regional languages and voice searches in regional languages have increased by 156% compared to English. Businesses will therefore need to create more inclusive and ‘vernacular-first’ (prioritizing local languages) e-commerce experiences. The report also states that tier-2 and tier-3 cities already account for more than 60% of India’s online shoppers, indicating the growing contribution of ‘Bharat’ to India’s digital economy.

3 Major Trends Reshaping the Future of E-Commerce

The report highlights three key trends shaping the future of Indian e-commerce. Accordingly, advanced AI models and generative AI are providing consumers with a seamless shopping experience with AI-powered personalization through intelligent suggestions, interactive merchandising and visual discovery. Also, AI-based suggestions, prediction of future decisions and effective customer engagement through conversion intelligence are helping brands increase conversion rates, customer retention and average order value. In addition, the expansion of the Internet, increasing rural connectivity and consumption of content in regional languages is accelerating India-Land digital adoption, expanding the potential market for digital commerce across the country.

Better online shopping experience thanks to AI

According to the report, 90% of Indian consumers believe that generative AI has improved their online shopping experience, indicating growing acceptance of AI-powered e-commerce experiences. It also provides examples of how AI-technology is improving business outcomes across the commerce value chain. Previous customers have a return conversion rate of 2.1 times higher than new users. Also, brands with repurchase rates above 25% are 3.4 times more profitable than brands with rates below 15%. These figures illustrate the growing role of AI in improving customer engagement, conversion and long-term business results.

Experiences that meet customer needs in the marketplace

Commenting on the findings, Sahil Goyal, Managing Director and CEO, Shiprocket, said, “India’s e-commerce sector is entering the next phase of growth and technology will play a central role in shaping this journey. Today’s customers expect a faster, more personalized and convenient shopping experience. For businesses, it is imperative to invest in AI, strengthen delivery capabilities and create experiences that meet the needs of customers in emerging markets including metro cities. This report outlines the trends that will shape this coming period.” will determine the direction of the field.”

One of the largest and dynamic commerce markets in the world

Deloitte India Partner and Consumer Industry Leader Dr. Anand Ramanathan said, “India is poised to become one of the world’s largest and most dynamic commerce markets. The winners will be the brands that not only embrace AI, but learn how to use it with precision, speed and discipline. The opportunity is huge and the next step will be for those who take decisive action.”

Combining industry research, market trends and Shiprocket’s e-commerce study, this report analyzes how AI technology is reshaping product discovery, customer engagement, delivery and shopping experiences in India. Also, ‘Bharat’ explores the growing importance of regional commerce and AI-enabled personalization in shaping the future of the country’s e-commerce ecosystem.

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