Sara Ali Khan becomes the new brand ambassador of Kalyan Jewellers; New campaign launch for ‘Antara’ collection

• Celebrating the personal journey, the ad is shot in a cinematic style.
• The ‘Antara’ collection is presented as a companion to women’s success.
• The ‘Antara’ collection strives to make every important moment more special.

Kalyan Jewellers, one of India’s leading jewelery brands, has announced actress Sara Ali Khan as its new brand ambassador. On this occasion, the company has also launched a new multi-media advertising campaign for its ‘Antara’ collection of natural diamonds. Celebrating the success, confidence and personal journey of the modern Indian woman, the ad is shot in a cinematic style.

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The campaign glimpses Sara Ali Khan against the backdrop of European-style streets, cafes and beautiful locations. Taking a different approach from the traditional presentation of expensive jewellery, the ad portrays the modern woman who celebrates every success, big or small. From vintage car rides, celebrating birthdays with friends and enjoying life’s special moments, the ‘Antara’ collection is presented as a woman’s companion for success.

According to Kalyan Jewellers, Sara Ali Khan is the perfect face to represent the confident and modern personality of today’s Indian woman. Her personality is a reflection of women creating their own independent identity despite being tied to tradition. Therefore, the company believes that the concept of ‘Antara’ collection will reach the audience more effectively.

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The ‘Antara’ collection consists of stunning necklaces, rings, earrings and bracelets, each piece of jewelery highlighting the beauty of natural diamonds. From daily use to special occasions, this jewelery is designed in such a way that it can be worn every time. The collection features a fusion of modern design and exquisite craftsmanship.

With this new campaign, Kalyan Jewelers not only showcases jewellery, but also celebrates women’s success, confidence and self-identity. ‘Antara’ collection strives to make every important moment more special through natural diamonds.