- Xiaomi has officially launched its home and lifestyle brand Mijia in India.
- Connected home products and smart appliances under Mijia will be available to Indian consumers.
- Xiaomi plans to launch major home appliances and lifestyle products under the Mijia brand in the future.
Tech company Xiaomi has launched its new sub-brand in the Indian market. The company has completed 12 years in India. On this occasion, the company has now launched its home appliance brand Mijia in India. With this big decision taken by the company, the sale of Mijia’s connected home products and future smart appliances will now start in India as well. Customers have expressed happiness with this decision of the company.
Mijia बाय शाओमी
Mijia is Xiaomi’s home and lifestyle brand. The products of this brand will now be available in the Indian market as well. Mijia is the fourth brand of Xiaomi, which the company has launched in the Indian market. Earlier, the company has introduced Xiaomi, Redmi and Poco brands in the market. This announcement is part of Xiaomi’s Human × Car × Home strategy, which the company had introduced in the global market in 2023. (Photo courtesy: X)
The company has already created an ecosystem in the Indian market through smartphones, tablets, smart TVs and AIoT products. After this, the company will now focus on the home appliances market. Xiaomi says that it will try to further improve the connected experience under the Mijia brand. Its products will be paired with smart devices powered by Xiaomi HyperOS.
After the launch of the Mijia brand, Xiaomi is planning to introduce a large appliance segment under the home product category in the Indian market. The company has confirmed that it will also introduce home and lifestyle products, including large appliance products, in the future.
Xiaomi entered the Indian market in 2014. The company started with smartphones, then launched smart TVs, tablets, wearables and AIoT devices. Not only that, Xiaomi has also launched home appliances like air conditioners and air purifiers. The company will give information about upcoming Mijia products in the coming days.