Now not humans, AI will do the influencing, craze of Virtual Influencers is increasing rapidly in India.

Kyra AI Influencer: If you see someone giving fashion tips, teaching makeup or promoting a product on social media, it is not necessary that he is a human being. It is being told that in the coming time, many such faces will be virtual characters made from AI which are called AI Influencers. Their specialty is that they can work 24 hours a day, interact with millions of people simultaneously and create content continuously without getting tired. This is the reason why the trend of AI Influencers is increasing rapidly in India too.

Brands’ trust in AI Influencers will increase by 2027

According to the report released by Zefmo, by 2027, AI Influencers can capture 25-35% of the traditional Influencer Marketing budget in India. The interesting thing about which is that the cost of creating AI Influencer which used to cost Rs 3.6 crore in 2022, has now come down to around Rs 26 lakh. At the same time, due to low cost and 24’7 availability, companies are rapidly adopting this technology. It is seen that in India, AI characters like Kyra, Maya and Radhika Subrahmanya have gathered millions of followers and are working with many big brands.

This is how Lenskart and Myntra used AI

At the same time, Indian companies are also doing new experiments with AI Influencers. In which Lenskart has created an AI based digital band named Astro Iris considering the popularity of K-pop. It has four virtual members whose videos are created with the help of AI tools like Midjourney and Runway. Myntra has created an AI fashion stylist named Maya who can recommend products from more than 6,000 brands and is capable of giving advice on more than 21 lakh fashion combinations.

Famous AI Influencers of India and the world

Some time ago, Kyra is considered to be India’s first popular AI Influencer who has worked with brands like Nykaa, Puma, boAt, Realme and Amazon. She was also featured on Shark Tank India and has 2.3 lakh followers on Instagram. Naina Avtr is called India’s first AI superstar. He has done campaigns for brands like Oppo and Kotak Mahindra Bank. Radhika is India’s first multilingual AI Influencer known for travel content. Talking about the world, Lil Miquela has worked with big brands like Prada, BMW and Samsung while Lu do Magalu has more than 93 lakh followers on Instagram.

Also read: Threat of cyber attacks on India increased, 77 Ransomware attacks in 6 months, the country became the second largest target in Asia.

India becomes the biggest market for AI Influencers

The report has revealed that 55% engagement rate has been recorded for AI Influencers in India, which is more than double the global average of 23%. There are around 500 AI Influencers active across the world, out of which 200 profiles are from India. The most important thing is that 90% of AI Influencer accounts in India have been created after 2023, which makes it clear that this trend can change the picture of digital marketing in the coming years.