Why Is Kriti Sanon’s Raksha Bandhan Ad Facing Backlash? Here’s What Has Divided The Internet

Kriti Sanon finds herself embroiled in a surprising social media controversy following the launch of her most recent Raksha Bandhan commercial. The festive commercial, which was intended to be a heartwarming tribute to familial relationships, has now become a topic of controversy due to traditions, fashion sense, and even the presence of animals in a family.

First in my bloodline to see a woman tie Rakhi to his Brother while wearing a bra!!

Which Sister will wear a dress with huge Cleavage visible while celebrating Rakhi in her family??

Dear Giva, Sack your Marketing and Branding Team!! pic.twitter.com/WwTGKAZ0Qe

— Rohit (@Iam_Rohit_G) August 22, 2026

Kriti Sanon celebrates Raksha Bandhan with her brother and then extends this festival to her pet dog in the jewellery commercial. While some people loved this concept and the look of Kriti during this festive time, there were others who did not appreciate it at all.

Why Is Kriti Sanon’s Raksha Bandhan Ad Facing Criticism?

There are basically two causes for the backlash. The first cause is Kriti’s outfit. She is shown dressed in a traditional costume along with a blouse having a deep neck, which was considered by some social media users as unsuitable to wear at an event of Raksha Bandhan with family members.

The other cause, which is perhaps a more significant one, is where Kriti ties rakhi to her pet dog. The whole marketing strategy seems to be based on the concept that pets are family too and can develop a bonding of brothers and sisters.

Kriti Sanon’s Outfit Becomes A Talking Point

One group of social media users who paid little attention to the campaign itself but only the dressing of Kriti. Some of their comments involved questioning if the blouse of the actress was appropriate to wear at an event that was supposed to be a traditional family festivity. It was not long before this attack received a counter-attack as some users accused the trolls of needlessly making something innocent very sexual.

Why Did The Pet Dog Rakhi Scene Spark A Bigger Debate?

On the pet front, there has been a similar backlash. This ad comes as part of a pet campaign by jewelry brand GIVA and highlights Kriti’s dog as yet another member of her family. This has appealed to the sentiments of people having pets because they always consider their pets a member of their family.

However, there have been some criticisms regarding whether the tying of the rakhi on pets is right, especially since it is a religious/cultural activity. There have been criticisms that the dog has got too much emphasis in a festival which is meant to signify the brother-sister relationship.

Nevertheless, the criticism here is mostly limited to social media alone and no organized protest has been mounted so far.

Internet Divided As Kriti Sanon Finds Support Too

All may not agree to see the problem. Many users have supported Kriti and her advertisement campaign, stating that neither her being criticized for her clothing nor the anger against the dog was warranted. They have claimed that families can observe festivals differently and that including a pet was just the campaign’s way of widening the meaning of companionship.

The very difference in reactions is the reason why the advertisement continues drawing more and more attention. Instead of a prevalent reaction, it has become an issue of whether the interpretation of individuals stops where traditions begin.

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