Train passengers can get free Domino’s this weekend (Image: MI/KN/Trainline)
Peckish train passengers can treat themselves to a ‘UK first’ this Bank Holiday weekend — with free Domino’s pizza delivered straight to their seats.
In what is believed to be an unprecedented move in Britain, Trainline has teamed up with the takeaway giant to offer the popular dishes on one of Lumo’s newest routes.
Trainline is rolling out the onboard delivery service on selected Lumo train services between London Euston and Stirling in both directions throughout the Bank Holiday weekend (Saturday August 29 – Monday August 31).
It targets the precise moment when travel ‘hanger’ strikes hardest, with 40% of passengers feeling hungry within the first hour and reaching its peak between two and three hours into a lengthy journey.
To tackle this mid-journey slump, Trainline ambassadors will be delivering freshly made Domino’s pizzas directly to passengers in their seats as trains pull into their scheduled stop at Preston station, roughly halfway between Stirling and London.
Passengers can pre-order a pizza ahead of their trip, provided they are aboard the train as it passes through Preston.
The pizza will be hand delivered (Image: MI/KN/TRAINLINE)
Natalie Marques at Trainline said: “At Trainline we want every journey to feel on passengers’ terms, including looking forward to what they’re going to eat onboard.
“Food shapes how people enjoy travel, so we’re making this busy festival weekend and bank holiday even better by ensuring passengers can satisfy their pizza cravings enroute.
“When travelling with family and friends, no transport makes sharing a pizza easier than a train.”
Ryan Kenton at Domino’s said: “Over the years we’ve heard stories of train travellers trying to time a cheeky pizza delivery with a station platform visit.
“Domino’s is known for super-speedy delivery, so we’re delighted to partner with Trainline to make these Train Thru dreams come true.
It’s only available on a certain route (Image: MI/KN/Trainline)
“Now, passengers can get a piping hot pizza pick-me-up delivered right to their seats, just as the mid-journey hunger pangs start to bite.”
This follows research showing 57% of train passengers are craving greater food choices while travelling.
Nearly two-thirds (63%) state they would welcome having a hot, fresh takeaway brought straight to their seat during their trip – with pizza leading the rankings of train takeaway preferences.
Among those surveyed, over a third (35%) confessed they’ve tried to craftily order a takeaway to their seat, yet only a fifth (20%) achieved a successful collection.
For numerous travellers, hunger arrives swiftly during their journeys.
Over half (53%) of passengers admit they miscalculate their hunger on lengthy trips, recognising too late that they required additional food.
This shortage of pre-journey preparation results in over a third (36%) experiencing feelings of being ‘hangry’ and irritable.
Reservations for the Trainline Train Thru are available now on a first-come, first-served basis. Passengers can select from Domino’s Original Cheese and Tomato, Pepperoni Passion, Vegi Supreme and Plant-Based Margheri-tastic, with orders able to be placed up until midnight the evening before each trip.
Pizzas will be handed over when the train pulls into Preston. Customers are not required to travel the entire route, but must have Preston as a stop on their journey in order to collect their pizza.