Based on year-round search trends from Expedia, the list reflects growing interest in island destinations offering distinctive character, landscapes and value. Phu Quoc appears alongside St. Lucia, Praslin in the Seychelles, Syros in Greece, Norway’s Lofoten Islands, Palawan and Fiji.
According to Expedia, searches for Phu Quoc increased by 25%. The publication highlighted the Vietnamese island for its “affordable luxury,” citing its range of upscale resort experiences at relatively accessible prices.
From fishing villages to luxury getaways
Condé Nast Traveller Middle East notes that Phu Quoc, once known primarily for its fishing villages, has developed into a resort destination with a growing range of contemporary seaside properties.
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Luxury beachfront resorts at Kem Beach in Phu Quoc. Photo courtesy of Sun Group |
The publication highlights boutique accommodations, beach clubs and the island’s coastal setting as part of its appeal. The combination of upscale experiences and relatively accessible prices has contributed to Phu Quoc’s presence in the international beach tourism market.
The article also highlights Kem Beach in southern Phu Quoc, known for its crescent-shaped stretch of white sand and turquoise waters. The beach is home to several resorts, including JW Marriott Phu Quoc Emerald Bay Resort, New World Phu Quoc Resort and Premier Residences Phu Quoc Emerald Bay.
Over the past decade, large-scale tourism developments, including projects by Sun Group in the south, have contributed to the area’s expansion as a resort and entertainment destination.
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Oceanfront relaxation meets entertainment at Santo Beach Club’s infinity pools on Hon Thom Island. Photo courtesy of Sun Group |
Beyond accommodation, southern Phu Quoc offers a range of tourism experiences. From Kem Beach, visitors can travel to Sunset Town before taking the world’s longest three-wire cable car to Hon Thom Island, where attractions include Aquatopia Water Park, Exotica Village and Santo Beach Club, which has two oceanfront infinity pools.
In Sunset Town, Kiss Bridge provides a viewpoint over the sea, while multimedia shows combine music, water, lighting and fireworks. The area also features resorts, dining venues, entertainment attractions and live performances.
Growing appeal to Middle Eastern travelers
Recognition from the Middle Eastern edition of Condé Nast Traveller gives Phu Quoc additional exposure in the region’s travel market. Travelers from Gulf countries represent a market segment for island destinations, particularly those offering beaches, resorts and activities suitable for different age groups.
The latest recognition follows Phu Quoc’s appearances in rankings and awards by international travel publications, including Travel + Leisure, DestinAsian and Condé Nast Traveler. The island has also seen continued investment in tourism infrastructure, hospitality and air connectivity.
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Sun PhuQuoc Airways aircraft carrying the island’s name on it. Photo courtesy of Sun Group |
Aviation connectivity is also expanding access to Phu Quoc. Sun PhuQuoc Airways is developing a network centered on the island, connecting it with major domestic destinations while gradually adding international routes.
Additional air links could provide more direct access for travelers from markets across Asia and the Middle East while supporting Phu Quoc’s positioning as an international tourism destination.
Alongside airport expansion and transport infrastructure improvements, preparations for APEC 2027 are expected to support further development of the island’s tourism infrastructure and services.
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Tourists in Sunset Town, Phu Quoc. Photo courtesy of Sun Group |