If you have visited Star Plus' Instagram page in the last few days, some post might have forced you to pause for a moment and take a look again. And this was the purpose of this entire campaign. For the last few days, Star Plus was continuously mentioning 'Baat Khatki' in its posts, stories and comment section. Seeing this, there was only one question in everyone's mind, what is troubling Star Plus?
But, the matter did not stop here. Star Plus also secretly made small changes in the posters of some of its popular shows. There was something different about the familiar posters, something that might not be visible at first glance. It became a fun game for the fans to find out what has changed in the poster of their favorite show that is 'puzzling' them.
The suspense increased further when Star Plus favorites Armaan-Abhira, Saumya-Jeet, Appu and Ishaan-Nayonika also joined the discussion. Within no time, 'Baat Khatki' started appearing in the comment sections of popular brands as well. Now everyone had only one question in their mind, what is happening, brother?
Well, now the matter is understood. Star Plus has finally lifted the curtain on this suspense through the end pages and reveal creatives of its shows. 'Baat Khatki', which was seen everywhere for the last few days, was actually a hint towards 'Baat Khatki To Jeet Pakki', which is related to Anil Kapoor's upcoming reality show 'India Ke Top 1%'.
The thinking behind this entire campaign is very simple. Sometimes a small thing catches your attention and forces you to look again. What may escape the attention of others may catch your attention. And catching a small thing like this in 'India's Top 1%' can take you closer to a big win. So next time something bothers you, don't ignore it. Who knows, he may 'confirm your victory'. 'India Ke Top 1%' will premiere on September 19 at 8 pm on Star Plus and JioHotstar.