These days, such a reversal has been seen at the box office in the Indian cinema world which has surprised the big giants and makers. The low budget film 'Hanuman Ansh', inspired by the life philosophy and faith of spiritual and miraculous saint Neem Karoli Baba, has created a stir in terms of earnings. This film has defeated South superstar Yash's much awaited and big budget film 'Toxic' at the box office. Performing well beyond expectations since the initial days of its release, the film has registered a huge gain of more than 3644 percent at the box office in just 28 days. On the basis of increasing crowd of spectators in theaters and positive mouth publicity, this film has changed all the old mathematics of box office and trade analysts are also stunned to see its magical figures. Low budget film defeated big banner films and created a new milestone. Usually only those films which have a huge budget of crores of rupees and the names of big stars are successful at the box office, but 'Hanuman Ansh' has completely broken this myth. This story related to Neem Karoli Baba's Kainchi Dham and his supernatural powers has been brought on screen with utmost honesty and authenticity, which is directly touching the hearts of the audience. When the director and producers of the film had started this project, hardly anyone would have imagined that this film would rain such money at the box office. In the first week of its release, the film had earned many times more than its cost and by the fourth week i.e. 28th day, it had made such a record of profit, which would be remembered as an example for many years to come. How positive mouth publicity proved to be a boon in front of big films like 'Toxic'. There was a different kind of craze and hype among the audience about the Yash starrer film 'Toxic', and speculations were being made in the trade market that this film would completely rule the theatres. However, the box office reality proved to be quite the opposite. When 'Hanuman Ansh' was released in theatres, even though the number of screens in the initial shows was less, but as people started watching it, positive word of mouth i.e. mouth publicity started showing its magic. Audiences started flocking to theaters to watch this spiritual and inspirational film with their families, leading to Housefull boards appearing across multiplexes and single screen theatres. On the contrary, when films with big star cast got mixed response from the audience, there was a huge decline in their collections, which directly benefited 'Hanuman Ansh' and it established its dominance at the box office. The growing scope of spiritual cinema and its deep impact on the trade market. Cinema experts believe that this historic success of 'Hanuman Ansh' has shown a new path to the film makers. Today's audience prefers to watch stories related to their culture, faith and roots on screen rather than just action or glitzy stories. Neem Karoli Baba has a huge number of devotees across the world, and this film has harnessed that faith in a great cinematic form and cashed in at the box office. This profit of 3644 percent in 28 days is a strong proof that if the content is strong and justice is done to the story, then even small budget films can defeat blockbuster films. After this success, now the makers are planning to invest in many more new films of this genre in the coming time, which clearly shows that the trend of spiritual and devotional stories is going to get stronger in the coming days at the Indian box office.
