Mumbai When Jio completed 10 years on September 8, 2026, big brands lined up on social media to give birthday wishes. But here it was not just a matter of writing 'Happy Birthday' and moving ahead. Someone arrived with a gourd, someone sent a cake, someone reminded of a 10-year-old relationship, and the cricket teams made the entire decade one long innings. From technology to OTT, food delivery, payment and cricket, many big brands congratulated Jio in their own style.
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The funniest entry in this was Prime Video. He adopted the style of the head of the 'Panchayat' and wrote, “I have not brought bottle gourd… but I have definitely brought wishes for 10 years.” In such a situation, even Jio was not left behind, the reply came, “Wishes accepted. Lauki optional.” Also, in its own style, Netflix reminded us of our 10 year old acquaintance. She wrote, “Skip intro, we've known each other for 10 years.” Jio also wrote in the same style, changing 10 years to '10 seasons', “Tudum! 10 seasons of being connected.” Also, OnePlus described itself as 'Plus One' of Jio.
Let us tell you that Zomato took over the responsibility of food and drinks on Jio's birthday, wrote, “sending cake”, and Jio's reply was, “Now that was quick.” Whereas Swiggy directly asked, “10 years already? Bhai, party?” In response, Jio said, “Bhai, now the scene is on.” That is, it was Jio's birthday, but the conversation was entirely about social media. When it came to cricket, the language also changed. Kolkata Knight Riders called it “Besh bhalo innings”, Delhi Capitals wrote, “Delhi se hai, toh dil se hai.” It was 'King-sized innings' for Punjab Kings, Rajasthan Royals did 'Halla Bol' and RCB completed 10 years of 'playing bold, breaking barriers and setting benchmarks'. The birthday soon turned into a cricket commentary.
Interestingly, the celebrations did not just stop at consumer brands. Technology and network names like Samsung Networks, Cisco, Ericsson, Qualcomm and HFCL also participated in the conversation. From smartphone brands like Xiaomi, Oppo, Vivo and Motorola to payment platforms like Paytm, PhonePe and Mobikwik and travel related brands added the story of 10 years to the language of their respective businesses. Due to this, this social media gathering became a glimpse of a larger digital business circle associated with Jio. Perhaps the most special thing about all these posts was that the brands did not leave their identity while congratulating. Prime Video picked up its character, Netflix picked up its language, food apps picked up parties and cakes, travel companies picked up journeys and cricket teams picked up innings. On social media, companies no longer just deliver corporate messages, they interact with their brand personalities.