- Pay extra if you want an early ride?
- Government crackdown on Rapido's arbitrary management
- Direct fine of 10 lakhs!
Rapido Fine News : If you are late and have no choice, you want a quick ride. Taking advantage of this, the popular ride-sharing app Rapido, which is charging extra from customers in the name of faster ride, has been slapped by the Central Consumer Protection Authority (CCPA). (Rapido Fine News)
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The Central Consumer Protection Authority has imposed a fine of Rs 10 lakh on Roppen Transportation Services, the company that operates the CCPA Rapido. Rapido's ride booking interface has been found to contain misleading messages, unfair business practices and dark patterns.
According to the CCPA, when booking a ride on Rapido, customers 'higher the price, more likely to get a ride' and 'captains do not accept Rs.60. 'Add Rs. +10, +20, +30' messages were being displayed, i.e. by showing a fare first, the customer was encouraged to pay more while booking.
Why was this considered 'Confirm Shaming'?
According to the CCPA, such notices may cause consumers to fear that, if they do not pay more, they will not get a ride or that their ride will be delayed. For this reason, the CCPA considers it a 'dark pattern' called 'confirm shaming'. In this case, the interface puts psychological pressure on the customer to force them to pay more.
Pricing slider also messed up
The CCPA also objected to Rapido's Set Your Price slider. There was a green warning showing more chances of getting a ride if you paid a higher fare. A red/orange warning was displayed if the fare was low. Moreover, the slider had more scope to raise the price, while less scope to lower it.
The CCPA considered this another dark pattern called interface interference, which means that the design of the app itself was influencing consumers to choose a higher price.
The CCPA also objected to tipping in advance
The CCPA states that a tip is generally an amount voluntarily paid after service is received, and therefore, cannot be presented before the ride begins in a manner that would imply that paying a higher price would increase the likelihood of getting a ride.
The CCPA also cited the Motor Vehicle Aggregator Guidelines 2025, which states that tipping facility should be available after the ride is completed and not at the time of booking or during the ride.
Rapido said the extra payment is voluntary and their matching algorithm does not depend on it, but the CCPA said Rapido did not present any data to prove that paying more actually increases the likelihood of getting a ride.
Investigation started against Uber and Ola
The CCPA's action is not limited to Rapido. The authority has investigated several ride-hailing platforms including Uber, Ola, Rapido and Namma Yatri for advanced tipping and dark pattern practices. Investigation against Uber and Ola is on.
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