In the colorful and fast-paced world of social media, whenever Harsh Goenka, the country's well-known industrialist and chairman of RPG Group, shares a post, it goes viral on the internet within minutes. Harsh Goenka, known for his unique style, cheeky satire and outspoken statements, has this time made such a sharp and deep sarcasm through the country's most popular and eaten in every home 'Parle-G' biscuits, that after reading it, everyone has been forced to think. He has written such a comparative statement on his social media handle which has started a new debate among the corporate world, political circles and the general public. Harsh Goenka has written in his latest post that nowadays, in this era of inflation, the way companies have reduced the number of biscuits in the packet by keeping the price the same, in the same way in modern life, strange changes are being seen in the parameters of working days and productivity. Parle-G and the game of shrinkflation: What is the real mathematics behind this famous industrialist's taunt? In the language of economics and marketing, this is called 'Shrinkflation', where companies reduce the size or quantity of the product without putting a direct burden on the customers' pockets so that profits can be maintained even in times of inflation. Referring to the packet of Parle-G, famous as India's most trusted and poor people's biscuit, Harsh Goenka has cleverly linked today's corporate system and modern working culture, has caught people's attention. His sarcasm is not limited to biscuits only, but through it he has also taken a sharp dig at modern companies, work culture, work-life balance and constantly changing business values. He has tried to point out how in today's era, things appear to be the same on the outside, but from within their quantity, quality and human values are gradually decreasing. From corporate world to common life, this viral post of Harsh Goenka sparked a new debate. As soon as this tweet or post of Harsh Goenka appeared on the internet, it was flooded with likes, comments and shares. Social media users started giving their respective reactions on this. On one hand, many youth and corporate employees linked it to the harsh environment of today's offices and increasing work pressure, while on the other hand, economists called it a perfect example of the compulsion and business strategies of companies in the era of inflation. People say that Harsh Goenka has always been known for presenting the harsh realities of society and the market in a very simple, humorous and sarcastic manner, and his example of Parle-G is a great example of how the life of an ordinary consumer is affected by these changes. This truth of inflation and changing times, is the scale of our happiness and resources really decreasing? This statement of Harsh Goenka has forced us to think in which direction we are moving in the modern consumerist society. Be it food items, working hours or time spent in human relationships, this trend of 'reducing' or 'shrinking' is being seen everywhere. This message of the industrialist may have come out as a light joke or sarcasm, but its implications are very deep. This is an open question on all those systems which are gradually reducing the small happiness of the common man in the name of development and profit. However, this taunt made by Harsh Goenka in the name of Parle-G is currently a topic of discussion across the country and people are interpreting it in different ways.
