New Delhi, October 11 (IANS). On the occasion of Navratri and Durga Puja 2026, Adani Cement, an Adani portfolio company and the world's ninth largest cement manufacturer, has prepared a unique artistic presentation dedicated to Maa Durga at its Kaymore plant in Madhya Pradesh. The company has tried to convey the message of faith, strength and belief by creating a huge figure of Maa Durga with the help of 15,000 cement bags.
Created under the campaign titled 'Where there is faith, there is strength', the artwork has been created over a vast area of 70 feet x 70 feet, with a symbolic use of a total of 750 tonnes of cement through bags from Ambuja Cement and ACC. It took approximately 12,600 man-hours of collective labor to create this massive artwork.
The company has recorded the entire process and aerial view of the final artwork through a digital film, which will be shared on social media and digital platforms.
The specialty of this particular installation was that when viewed from the ground, the cement bags were visible only as separate units, but when viewed from above, they come together to form a huge figure of Maa Durga. In this, the goddess's crown, eyes, ten arms and her comprehensive form have been carved very finely.
According to Adani Cement, the campaign brings together the identities of the company's two key brands. Here 'Shakti' symbolizes Ambuja Cement's promise of strength, while 'Vishwas' reflects ACC's 9 decade old credibility and heritage.
The focal point of the campaign is the image of Maa Durga, who is considered a symbol of power, protection and faith. The company believes that this presentation combines the values of tradition, collective effort and trust.
The digital film shows the entire creation process from the ground level, showing workers arranging cement bags and then slowly raising the camera to reveal the full form of Maa Durga. This scene gives the message of thousands of small elements coming together to form a big and impressive picture.
The company says that through this initiative it does not want to limit the role of cement only to building and infrastructure construction, but also wants to associate it with feelings like trust, strength and dedication.
Launched during important festivals like Navratri and Durga Puja, the campaign presents the brand identities of both Ambuja Cement and ACC on a common creative platform and underlines the power of collective effort.
–IANS
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