ABC is pulling out all the stops to give its top-rated show, High Potentialmaximum exposure in Season 3.
The post-Super Bowl spotlight will shine on the Kaitlin Olson’s led show, with ABC announcing on October 12, that it plans to use the high profile event to promote the drama.
Fans of the crime dramedy can catch the show after Super Bowl LXI on ABC and Disney+ on February 14, 2027.
The fan favourite show is set to return with its third season in early 2027 as part of ABC’s midseason lineup.
Although the drama will follow the Super Bowl, it won’t be the season premiere.
As of right now, the network has not shared an official launch date for Season 3.
Over a 35-day viewing period, the second season of High Potential drew an average of 16 million viewers across platforms, ranking third among network shows outside live sports for the 2025–26 season.
With a post-Super Bowl broadcast, High Potential could top its previous viewership numbers in a single evening. CBS’ Tracker was the last scripted show to air after the game, with its series premiere attracting 18.44 million viewers in 2024.
The series stars Kaitlin Olson, Daniel Sunjata, Amirah J, Steve Howey, Deniz Akdeniz Judy Reyes, Javicia Leslie and more.