Women are similar to men in viewing attractive faces, study reveals

New study on attraction

Contrary to popular belief, new research has found that heterosexual women enjoy looking at the faces of both handsome men and women equally. However, their reasons for watching may be different from those of men.

Research Details

This study has been published in the journal named 'Evolution and Human Behavior'. The study, led by Tom Roth, a researcher at Utrecht University in the Netherlands, involved 102 participants who were shown pairs of faces of varying attractiveness.

Use of eye-tracking technology

The researchers used eye-tracking technology to observe how long participants looked at which faces. Initially, no obvious differences appeared, but when participants had time to focus on the faces, differences in the viewing behavior of women and men emerged.

men's choice

The study found that men looked longer at faces that matched their sexual interest. They spent less time looking at faces in which they were not interested. According to the researchers, a person's being in a relationship had no apparent effect on this behavior.


women's perspective

In contrast, women looked at attractive men's and women's faces for approximately the same amount of time. This pattern appears to be independent of their sexual interests. Researchers believe that for women, looking at an attractive face may be a pleasurable experience, while the influence of sexual preference on men's gaze is more pronounced.

Limitations of the Study

According to researchers, the evolutionary reason why this tendency occurs in women is not yet clear. The study also found that relationship status had no apparent effect on viewing favorite faces.

Need for future research

Researchers say that future studies can be done by including more faces and people of different age groups. This will help to understand how men and women view and understand attraction differently.


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