Summary
- Disney’s Treasure Planet director Ron Clements has opened up about the reasons behind the animated film’s disappointing box-office performance, pointing to weak marketing, limited promotion and internal studio conflicts.
- Clements, who also co-directed Disney classics such as Aladdin, The Little Mermaid and Hercules, said the film meant a great deal to him and involved tremendous effort from the creative team.
- Disney reportedly recorded a $74 million write-down related to the film, making Treasure Planet one of the studio’s notable box-office disappointments.
AI Generated Summary
Disney’s Treasure Planet director Ron Clements has opened up about the reasons behind the animated film’s disappointing box-office performance, pointing to weak marketing, limited promotion and internal studio conflicts.
Released in 2002, the sci-fi adventure was made on a reported budget of $140 million but earned only $110 million worldwide, falling short of expectations.
Clements, who also co-directed Disney classics such as Aladdin, The Little Mermaid and Hercules, said the film meant a great deal to him and involved tremendous effort from the creative team.
He believes the studio’s decision to write off the film just one day after its opening weekend further damaged its prospects. The move attracted widespread media attention and became a subject of late-night television jokes.
Clements also suggested that tensions between former Disney CEO Michael Eisner and former Walt Disney Feature Animation head Roy Disney may have contributed to the film’s struggles.
Disney reportedly recorded a $74 million write-down related to the film, making Treasure Planet one of the studio’s notable box-office disappointments.
We welcome your contributions! Submit your blogs, opinion pieces, press releases, news story pitches, and news features to opinion@minutemirror.com.pk and minutemirrormail@gmail.com