The FUL hair mask has been created by salon professionals (Image: Getty Images)
Our hair goes through a lot, from daily styling routines to exposure to unpredictable weather, which can leave it looking dry, dull and damaged. Finding the right treatment to restore some much-needed moisture can make all the difference, and beauty fans think they’ve discovered a bargain buy that’s worth adding to their haircare routine.
The FUL Intense Moisture Hair Mask 300ml is designed to give dry, damaged and curly hair a hydration boost. Normally priced at £32, the treatment has now been reduced to just £10 for a limited time, offering shoppers a saving of 69%. The offer is available until November 17, 2026.
Created with salon professionals, the mask has been developed using the expertise of the Live True London salon group, which has welcomed more than 250,000 clients. The deeply conditioning treatment aims to replenish lost moisture and nourish dry, dehydrated locks, helping hair feel softer, smoother and more manageable, according to the brand.
Year round weather protection
The result is hair that looks silky, smooth and glossy, while being easier to manage and style. It’s particularly appealing for anyone whose locks need a little extra TLC as the colder weather sets in, with customers praising the mask for leaving their hair with a healthy-looking, salon-worthy finish.
As temperatures drop, hair can become more prone to dryness, dullness and frustrating frizz. Designed to be used at home, the treatment can easily be added to an existing haircare routine without too much effort and the brand says it works to strengthen and smooth strands, helping revive hair that has been over-processed or bleached.
Those with curly hair could also feel the benefit, as the formula is designed to penetrate thicker textures and enhance curl definition without leaving behind a greasy residue. The pH-balanced formula contains coconut oil to help boost shine and improve hair’s resilience, alongside shea butter and glycerin to provide moisture and nourishment.
Shoppers with finer hair who are looking for an alternative could also consider the OUAI Fine/Medium Hair Treatment Masque Cheveux, available from Sephora for £20. The treatment is designed to replenish moisture and help repair damaged strands.
Over at LookFantastic, the Kérastase Nutritive Masquintense Deep Nutrition Soft Mask for Very Dry, Fine to Medium Hair 200ml is available for £46.50 as a one-off purchase. Shoppers speak highly of it, praising its formula for leaving hair ‘amazingly soft.’
Reviews of the FUL Intense Moisture Hair Mask on the brand’s website are overwhelmingly positive, with haircare enthusiasts awarding it an impressive score of 4.9 out of five stars from 100 reviews.
One customer remarked: “Marvellous. My hair was absolutely broken just one big mess. My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn’t get a brush through it.
“Then used FUL hair mask and got my hair and confidence back. Thank you l can’t recommend it enough absolutely brilliant.”
Before and after using the FUL Intense Moisture Hair Mask (Image: FUL)
A second enthused: “Incredible. I loved how easy it is to use and how silky my hair feels after I’ve dried and straightened it, love this stuff.”
A third reviewer also commended the outcomes they’d experienced, stating: “Excellent! My hair has never felt and looked so good. This product is amazing.”
“The moisture mask has changed my life”
A fourth commented: “This moisture mask has changed my life – from dull dry hair to bright shiny smooth hair this light weight mask has nourished my hair back to health. I would 1000% recommend anyone to use this mask.”
Another five-star review states: “Phenomenal. I came across this product through the Avios store and decided to try the smaller version of the intensive hydration mask.
“From the very first use, I could really tell the difference – my hair felt softer, shinier, and properly hydrated. I loved it so much that I soon bought the larger jar. It’s an amazing product and absolutely worth it. Highly recommend!”.
It’s worth noting that one customer felt the mask wasn’t suitable for them, remarking: “I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft.”
The FUL Intense Moisture Hair Mask is now just £10 (Image: FUL)
Nevertheless, another user described the mask as ‘a little treat for your head’, going on to say: “My hair feels so soft and moisturised after using this hair mask.”
Another individual revealed their hairdresser had recommended the product, stating: “Recommended by my hairdresser. Smells amazing, moisturisers my hair and leaves it super smooth. Don’t need to use loads of the product so worth the money.”
A different user praised its effectiveness on coloured hair, remarking: “Incredible. This product is amazing, made my dry bleached hair back to life – added bonus with a shine would recommend.”
One haircare enthusiast went so far as to describe the mask as ‘shockingly amazing’, noting: “The best hair mask I’ve ever tried, definitely will be purchasing again. Already recommended to group of my friends.”
A final testimonial states: “Perfect mask. It was the best mask that I ever used! Will always buy only this one as I have tried many different ones that did nothing magical like this.”
The Intense Moisture Hair Mask 300ml is available to purchase at FUL.