Ahmedabad, October 5, 2026 – ISRO Devdas Menon Researcher Devdas Menon, working with the Indian Space Research Organization (ISRO), has been included in the list of 'Stanford University-Elsewhere World's Top 2% Scientists' (2026) for the second consecutive year. He is the only researcher from India to get a place in this global list in the field of 'Communication and Media Studies'.
Shri Menon, a native of Chikkaballapur, Karnataka, is working as a communication researcher at the 'Development and Educational Communication Unit' (DECU) of ISRO, Ahmedabad.
He holds a Masters degree in Electronic Media from Bangalore University. Earlier, he served as Assistant Professor in the Department of Media and Communication at the Central University of Tamil Nadu.
His research mainly focuses on 'Cyber Psychology' (सैबर मनोविज्ञान) and the behavior of digital media users in India.
His research work studies the psychological factors driving use of short-form video platforms such as Instagram Reels, subscription and viewing patterns on over-the-top (OTT) platforms, as well as conversational artificial intelligence (AI adoption).
Mr. Menon's research objective is to make the media and technology-use models developed primarily in Western contexts relevant to the social and cultural environment of India.
His future research topics include Generative AI, deepfakes, and the psychological effects of algorithmic influence.
Notably, the Stanford-Elsevier index evaluates the impact of research in various fields using standard bibliometric indicators based on Scopus data.
In this list, Shri Menon has a global rank of 56,727th in the world and 790th rank in his specific subfield (Communication and Media Studies).
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