Despite the popularity of the theme, the demand for the old 'Vaiphonta' sandesh is high, long queues in the shops.

From Traditional Sandesh, Clove Latika to Fusion Dark Chocolate Fantasy, Motichur, Langcha, Biscoff Desserts. Vaifonta means arranging sweets on brother's page. And there is no end to the excitement of sisters and aunts about what will be in that sweet leaf. The taste, style and decoration of sweets have changed with time. Therefore, with Vaiphonta in front, various new sweets have appeared in the showcase of sweet shops in the city. Some chocolate, strawberry, mango and lychee flavors, some other Swarnalekha, Kumkum, Amritakumbh or crunchy Oreo bites. But even after all these arrangements, the new taste is not able to compete with the old sweets in terms of demand. According to sweet traders, no matter how many fusion sweets come, on this one day, everyone wants to give sweets written 'Vaiphonta' on the page of brothers, and special types of Khaja, Gaja. Therefore, traditional sweets are in high demand these days.”

Buy brother's favorite sweets at Vaiphonta. Photo: Collected

According to the calendar, it's two days now. Many houses will be flooded after noon today. Will be at someone's house again on Wednesday. Therefore, since Monday afternoon, the mood of Vaifontar is Bengali. From city to district, sweet shops are crowded since evening. The price is also slightly higher than last time. However, no matter how many brothers diet, and the price of sweets increases, Didi's 'No Compromise' to fill his plate with sweets in this one day! According to the sweet sellers, every sister wants to give the best sweet to her brother. Keeping that demand in mind, new flavors of sweets are created every year. There are also many sugar free sweets. But despite the attraction of novelty, Bengalis rely on the familiar sweets on festival days. In the words of Sudeep Mallick, owner of Balaram Mallik Radharaman Mallick, “On the occasion of Vaiphonta, we have a variety of ready-made thali of sweets here. Apart from this, there are new types of cashew barfi, Nalen gur suffle, bisque off dessert, many other fusion sweets. But Sandesh, Khaja, Gaja written by Vaiphonta are in high demand.”

The same was heard in the voice of Saikat Pal, the owner of Bytai confectionery store in Howrah. He said, “Lichuvapa Sandesh, Litchiur Pies, Coffee Baked Rasgolla, Cheese Baked Rasgolla, Attar Pies, Mango Pies, Blueberry Sandesh, Motichur Langcha, Dry Fruits Malai Paturi, Sugar Free Litchiur Pies, Sugar Free Attar Simoi are many fusion sweets made for the Zen G trend. But sister-in-laws still prefer sister-in-laws. Sandesh, eat sandesh again, everyone has already ordered.” Somnath Dutta, Production Head, KC Das, said, “Vaiphonta has come up with many new sweets this time. These include Dark Chocolate Fantasy, Vaiphonta Sandesh, Khaja, Gaja, Balusai, Sponge Malairoll, Strawberry Roll, Flavored Rasgolla. Also, for those who eat less sweets, there are Sugar Free Rasgolla, Kshirkadam, Sandesh, Sugar Free Chickpeas.” No matter how much the touch of modernity is added to Mishti, the place of ancient sandesh is still intact in the pages of Vaiphonta. It is true that the sweet of the new taste attracts the eyes, but the old Sandesh is the first choice of a Bengali in the traditional custom of dropping the sweet on the forehead of the brother.

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