Chhapra. On the occasion of Chhath Puja, Fortune Soybean Oil, the leading edible oil brand of AWL Agri Business Limited, has launched a special promotional campaign named 'Ghar Ka Khana, Ghar Ki Chhath'. Through this campaign, the emotions related to homecoming, family traditions and Chhath festival have been presented in a special way. Designed keeping in mind the families of Bihar, Uttar Pradesh and Jharkhand, this campaign has given prominence to traditional food, childhood memories and the joy of celebrating festivals with family.
As part of the campaign, a special video commercial has been created, which will be telecast on regional television and digital platforms. At the same time, it will also be presented as an episodic series on Instagram. Mukesh Mishra, Joint President (Sales and Marketing), AWL Agri Business Limited, said that Chhath Puja is not just a festival but a feeling that connects families with their roots and traditions. Through this campaign, an attempt has been made to show the joy of returning home and the importance of traditional food. Under the campaign, more than 500 branding assets will be installed at 20 major Chhath Ghats of Patna, Chhapra, Samastipur, Motihari, Bhagalpur, Gaya and Muzaffarpur in Bihar. A huge Chhath soup installation at Digha Ghat in Patna, LED show through drones, five special boats and a 150-foot long light-filled walkway will be the main attractions. Apart from this, the brand will also be promoted through LED vans, hoardings and special activities for consumers.