Automobile desk: Now the threat of electric vehicles is clearly visible on Indian roads. Domestic automobile manufacturer Mahindra & Mahindra has achieved such an achievement in this segment, which has created a new stir in the automobile market. The total sales of the company's electric SUV vehicles have now crossed the magical figure of 1 lakh units. This is not just a number, but evidence that Indian customers are increasingly turning to reliable electric options instead of conventional fuel vehicles.
The most interesting thing about this wonderful journey is that this figure of one lakh does not include only the company's new 'Born Electric' series vehicles. This also includes the contribution of sales of the XUV400 EV already present in the market and the XUV 3XO EV coming in the affordable range. Meanwhile, the latest data shared by the company has made another big revelation. Mahindra XEV 9S has won the title of becoming the country's best-selling electric SUV during the second quarter of 2026. Within just three months, 13,275 units of this model have reached customers' homes. This demand for a 7-seater electric SUV that meets the needs of a large family is no less than a big win for Mahindra.
The foundation of electric travel was laid in the year 2013
This position of Mahindra has not been achieved overnight, behind it lies the hard work of more than one and a half decade. The company started preparing for the future by purchasing 55 percent stake in Reva Electric Vehicle Company in 2010. Three years later, i.e. in 2013, Mahindra e2o was launched in the Indian market. Over time the company continued to experiment with models such as the e-Verito and e2o Plus. However, at that time there was not much enthusiasm among the customers due to lack of charging infrastructure and limited range. The real change was seen around the year 2020, when Tata Motors strengthened its hold on the market through long-range electric cars. Sensing the competition, Mahindra launched the XUV400 EV in 2023, which gave direct competition to the Tata Nexon EV and made a strong comeback for the company.
INGLO platform and new generation vehicles made a comeback
The real fate of Mahindra turned when the company introduced the 'Born Electric' series built on its state-of-the-art INGLO EV platform. Mahindra BE 6 and XEV 9e were first launched on this platform. The sharp design, powerful battery pack and long driving range of these vehicles attracted even those customers who were earlier hesitant to buy an EV. The luxury features found inside the cabin gave it a special place in the premium segment.
Taking this trend forward, Mahindra launched XEV 9S, which filled the gap of 7-seater electric SUV in the market. Keeping in mind the different needs of the customers, the company has also given a new option of 59 kWh and 79 kWh as well as 70 kWh battery pack. Due to the huge cabin space and excellent performance, there is a long waiting period on this vehicle, which testifies to its popularity.
From budget segment to future flagship preparations
The company has adopted a strategy to cater to every category of buyer. XUV 3XO EV has emerged as a great option for those dreaming of an electric SUV in a low budget. It looks similar to its petrol and diesel models, but has completely electric technology inside. However, it has been the BE 6, XEV 9e and XEV 9S that have been instrumental in taking the sales graph higher.
Mahindra's momentum is not going to stop here. The company is now working on its next big project Mahindra BE 07. It will be placed above the BE 6 in the portfolio and is believed to be the company's most premium flagship electric SUV. Equipped with modern technology and luxurious interior, this new vehicle is expected to hit the Indian roads by the year 2027.