Aditya Birla OWND! Fashion Brand: Mumbai’s new fashion destination for youth; OWND IN INDIA! 75th Store Launch of

• Aditya Birla Fashion & Retail strengthens the value fashion category
• OWND in Mumbai! made his debut
• Launched 75th store in India

Aditya Birla OWND! Fashion Brand: Aditya Birla Fashion & Retail Limited’s generation-Z focused fashion brand OWND! It has reached a big milestone with 75 stores in India. The brand has entered Mumbai with the launch of two new stores, marking a significant milestone in the brand’s growth journey. With this the brand continues to strengthen its presence in key fashion-oriented markets.

Celebrating the entry into Mumbai of OWND! organized a grand launch event, which saw brand excitement and recognition. The event featured a dynamic fashion show, with Kho Gaye Hum Kahan lead actor Adarsh ​​Gaurav making a show-stopping presence on the ramp. The event saw a huge turnout from Mumbai’s fashion lovers and youth community, creating a vibrant celebration of style, expression and culture.

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The two new stores located at Infinity Mall in Malad and R-Mall in Thane are spread over an area of ​​over 5900 sq ft and over 7600 sq ft respectively. These stores are designed to be the ultimate experiential and highly exciting retail space OWND! Presents a bold and meaningful brand identity. Here customers will find advanced fashion collections, casual layouts and a fine blend of physical and digital experiences. These stores are designed to encourage innovation, individuality and self-expression among consumers.

Commenting on this milestone, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “We are extremely proud to reach the milestone of 75 stores for OWND!. This shows the strong connection the brand has built with the youth of India. Our entry into Mumbai is a significant milestone for us, where the city’s influence on youth culture and fashion is evident. As we evolve, our focus is on engaging with our customers and building a brand that evolves with them.

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OWND! The brand offers a wide range of fashion-forward collections for a generation that strives to create its own identity and is constantly in the news. From everyday essentials to fashionable wear, the brand offers a wide range of menswear, womenswear and kidswear with comfort, versatility and individuality. Tracking global fashion trends and keeping abreast of local favorites, OWND! Constantly launching new collections, customers always get something new and trendy.

The milestone of reaching 75 stores reflects OWND!’s rapid expansion and strong cultural connection with Generation Z consumers. The brand is shaping retail experiences that go beyond fashion, creating an environment that is relevant, inclusive and inclusive of a youth-filled culture. With a constant focus on dynamism, fashionable aspects and customer-centric thinking, OWND! All set to further expand our presence across the country.