After Google Search, OpenAI will compete with Google with a new browser- report

Delhi Delhi. ChatGPT-maker OpenAI recently considered developing a web browser that would work in conjunction with its chatbots and separately discuss or strike deals to improve search features, The Information reported. OpenAI has spoken with website and app developers such as Condé Nast, Redfin, Eventbrite, and Priceline about the search product, the report said, citing people who have seen prototypes or designs of the products. The move could pit the Sam Altman-led company against Google, which commands the lion's share of the browser and search market.

OpenAI has already entered the search market with SearchGPT. Google owner Alphabet has been trying to increase the importance of its AI since the launch of ChatGPT in late 2022, having responded last year with its own generative AI chatbot, Gemini. Google's dominance in the browser market became uncertain when the US Justice Department argued that the company should sell its Chrome browser to end its monopoly on online search. OpenAI has also discussed powering artificial intelligence features on devices manufactured by Samsung, a major business partner of Google, The Information reported, citing people with knowledge of the situation.

The company already has a partnership with Apple, under which the iPhone maker's “Apple Intelligence” features on new devices are powered using OpenAI's technology. However, The Information reports that the OpenAI browser is no closer to launching.

Google, OpenAI and Samsung did not immediately respond to Reuters requests for comment.

ChatGPT competes with Google Search

This information comes about a month after OpenAI announced its plan to compete with Google Search. For those unaware, ChatGPT is based on the search company's GPT-4o model and serves content through third-party search providers and its partner companies.

ChatGPT Search can not only display match scores, news and stock quotes, but it can also answer specific questions users may have in a conversational manner. As far as availability goes, ChatGPT Search is available to ChatGPT Plus and Teams users on ChatGPT's desktop and mobile apps.

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