AGEasy and Wellbeing Nutrition present ‘Gut Care’ range exclusively for seniors, know detailed information from experts

AGEasy, a consumer products brand under Antara Senior Care, India’s most comprehensive and integrated senior citizen care system, today announced the launch of its exclusive ‘Gut Care range’ developed in partnership with Wellbeing Nutrition, a leader in clean-label, science-based nutraceuticals. (Photo courtesy – istock)

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This new portfolio is a significant step towards addressing one of the most neglected challenges of ageing, the physiological changes in the gut of senior citizens. Although bowel problems are common in India, their impact on senior citizens is more complex. Recent studies have shown that 4 out of 10 senior citizens in urban areas suffer from chronic digestive problems, with issues such as constipation, IBS and IBD leading the way. Furthermore, statistics show that nearly 50% of senior citizens are actively seeking treatment for these problems. Despite this, most gut health products on the market are designed for the general public and ignore age-related changes, such as:
• Slow digestion
• Changes in gut microbiota
• Taking too much medicine
• Decreased activity of digestive enzymes

These factors make the digestive system more sensitive as we age, leading to frequent discomfort. The need for gut health products formulated from scratch for the elderly is evident.

Recognizing this need, AGEasy and Wellbeing Nutrition have jointly developed a range of gut health care products specifically for the elderly. It uses clinically proven ingredients and these products are easy to digest, easy to consume and suitable for use even with existing medications*. Instead of using generic drugs, this range is specially formulated keeping in mind the body composition of the elderly. It combines nutritional science with natural ingredients to support better digestive function and daily comfort.

Ishan Khanna, CEO of Antara Assisted Care Services said, “Gut health is critical to the health of senior citizens. Scientific studies show that it affects immunity, inflammation, metabolic parameters and even cognitive function. Based on AGEasy’s understanding of the needs of senior citizens and the scientific rigor of wellness nutrition, we have created a range of products that address the specific needs of the gut as we age. AGEasy Group Care Range Acidity, Constipation, Stomach Provides sustainable and reliable support for issues like bloating and overall digestive health. At AGEasy, we aim to make self-care more effective and enjoyable for senior citizens.”

Avnish Chhabria, President and CEO of Wellbeing Nutrition, said: “This collaboration reinforces our commitment to making clean, research-based nutrition accessible to every age group. Senior citizens often face issues such as pill fatigue, difficulty swallowing, and reduced absorption of nutrients. Our products are developed for optimal absorption and ease of use, making daily health care easier than ever. AGEasy provides a deeper understanding of senior health and together we serve the aging population.” Developed India’s first range of specialty gut health products.”

The AGEasy group care range includes products with four goals:

• Gut Balance – Supports the digestive system daily for overall gut health.
• Consti Kama – Support for regular bowel movements.
• Bloat Kam – Relief from heaviness, gas and discomfort.
• Acidity Kama – Helps in acid reflux and related digestive disorders.

All products are FSSAI-certified, use clinically certified and globally sourced ingredients, plant-based, gluten-free, lactose-free, GMO-free and contain no added sugar.

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AGEasy remains committed to its mission of making aging easier by introducing carefully selected products that cater to the health needs of the elderly such as lung care, joint health, fall prevention, diabetes management and now gut health. With the introduction of these new products, AGEasy further strengthens its position as an innovative brand, committed to empowering senior citizens to lead lives with ease, joy and independence.