Alfa Romeo’s latest sales figures show encouraging momentum, but the Italian marque still faces a steep climb to compete with the dominant luxury carmakers.
The brand delivered 73,000 vehicles worldwide in 2025marking a 20 percent increase year over year. While that growth signals renewed interest in Alfa Romeo’s lineup, the numbers remain modest compared with the industry’s biggest luxury players.
For a brand that once aimed to rival the Germans, the latest results highlight both progress and the scale of the challenge ahead.
A Decade After Marchionne’s Reset
More than ten years ago, the late Sergio Marchionne attempted to relaunch Alfa Romeo as a true premium contender. His plan included heavy investment in the Giorgio platformwhich underpinned the Giulia sedan and Stelvio SUV.
Both models debuted to strong critical praise and remain on sale today. However, despite their performance credentials and distinctive design, they never achieved the volume the company originally hoped for.
The two models will continue in production until 2027as Alfa Romeo delays their next-generation replacements. Initially planned as fully electric vehicles, the upcoming Giulia and Stelvio are now being redesigned to support both combustion and electric powertrainspushing their launch to 2028.
Stellantis Platforms Driving New Momentum
Being part of Stellantis has opened doors for Alfa Romeo to accelerate product development using shared architectures. That strategy has helped the brand expand its lineup without massive standalone investment.
In particular, the Alfa Romeo Juniorthe company’s smallest and most affordable model, played a major role in boosting sales last year. It emerged as Alfa Romeo’s best-selling vehicle in 2025with the Tonale compact SUV following closely behind.
The Tonale recently received a facelift to keep it competitive in the crowded premium compact SUV segment.
Meanwhile, the ultra-exclusive 33 Road serves a completely different purpose. Limited to just 33 unitsthe mid-engine supercar has little impact on overall volume. Only five cars have been delivered so farbut the model plays an important role in strengthening Alfa Romeo’s performance image.
Luxury Rivals Still Far Ahead
Despite the growth, Alfa Romeo’s sales remain a fraction of what its competitors achieve annually.
| Brand | 2025 Sales |
|---|---|
| BMW | 2,169,761 |
| Mercedes-Benz | 1,800,800 |
| Audi | 1,600,000 |
| Lexus | 882,231 |
| Porsche | 279,449 |
| Alfa Romeo | 73,000 |
The disparity largely reflects Alfa Romeo’s limited product lineupwhile rivals offer dozens of models across multiple segments.
Europe Leads, U.S. Sales Slide
Europe continues to be Alfa Romeo’s strongest market, accounting for more than 80 percent of total deliveries.
North America, however, had a difficult year. Sales in the United States dropped 36 percentfalling to just 5,652 vehicles in 2025. One major factor is that the Junior crossover is not currently available in the U.S. market.
Interestingly, the high-performance Quadrifoglio versions of the Giulia and Stelvio saw their highest share of total sales yet. In 2025, these models accounted for 11 percent of Alfa Romeo’s global deliveriesboosted by the return of the V6-powered versions in Europe.
Growth Potential, But Uncertain Future
Historically, Alfa Romeo has struggled to reach ambitious sales targets. During the Marchionne era, the company once aimed for 300,000 annual salesbut never came close to that number.
Its best year remains 1990when the brand delivered 223,643 vehicles globally.
Today, Alfa Romeo appears to be in a stronger position than it has been in years. However, expansion plans have recently shifted. Earlier discussions about launching a large SUV rival to the BMW X5 have been abandoned, with company leadership stating that large vehicles do not align with the brand’s identity.
At the same time, Stellantis leadership is reportedly reviewing the long-term future of several brands within its portfolio. While Alfa Romeo does not appear to be in immediate danger, the company must continue building momentum if it wants to secure a stronger role within the group.
For now, the 2025 results suggest the iconic Italian brand is moving in the right direction—just not fast enough to catch the leaders.
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