Amazon India AI Chatbot Rufus: Amazon India launches AI chatbot Rufus ahead of its festive sale event

Amazon India AI Chatbot Rufus : E-commerce giant Amazon India has introduced a new generative AI-powered conversational 'shopping assistant' called Rufus ahead of its upcoming festive sale. Rufus enables natural language conversations within the Amazon app, making it easier to ask product-related questions, get recommendations, or compare products, the company said in a statement.

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Saurabh Srivastava, President, Categories, Amazon India, said, “Whether typing or speaking, customers can now enjoy a more seamless shopping experience, made even better with the help of AI-powered tools.”

This feature gives customers a quick view of the product’s sentiment and key features, allowing them to make more informed decisions with ease.

Rufus, the generative AI-powered ‘shopping assistant’, also helps customers learn specific product features, such as ‘ease of use’, by tapping on relevant highlights, saving them the effort of sifting through multiple reviews.

The 'Amazon Great Indian Festival' is going to start from September 27, 2024. Prime members will be able to access it 24 hours in advance.

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