American brides turn to Vietnam for custom wedding dresses at lower prices
Ginny Deaza, 35, a lifestyle influencer from Rhode Island State, is planning a budget wedding in October 2027, and decided to order her dress from overseas, according to the New York Post.
“I found gowns that I like from big designers,” she said. “I then uploaded pictures of myself and the dresses to ChatGPT. Then I sent the AI-generated images of myself in the dresses to Vietnam to give them ideas of my preferred look.”
Deeza tries on a wedding gown in the U.S. Photo from Instagram/@ginnydeaza |
A strapless, fitted number made of lace and twinkling embellishments, is being stitched by the master craftsmen of Pretty Little Shop in Ho Chi Minh City.
“I’m paying less than $2,500 for a custom wedding dress in Vietnam, which would have cost well over $15,000 here in the United States,” Deaza bragged. “Prices of high-end wedding dresses in the U.S are crazy, and with the [troubled] state of the economy, spending thousands on a dress that I’m only going to wear for a few hours is not worth it.”
She came across the store while browsing social media shortly after her February engagement.
After a virtual consultation in late March, she placed a deposit of around $1,000, officially kicking off her budget-friendly bridal plan.
“Traveling to Vietnam would have added to my wedding costs, and so I’m doing this entire process online, sight unseen,” Deaza, who’s set to swap vows with fiancé Chris before 300 loved ones next year, said.
Tiffany Nguyen, a bride-to-be from Austin, Texas, plans to use the $7,000 she saved by buying her dress overseas to fund a longer honeymoon abroad.
Unlike Deaza, she traveled to Vietnam herself, spending around $2,100 on a four-night trip, and got a wedding gown custom-made for just $550.
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Ashley Moore poses in her custom-made wedding dress in 2025. Photo from Instagram/@gabbygarcia_photo |
Remote ordering carries risks, as Ashley Monroe in Houston found out. She had to ask a friend to alter her corset after receiving a dress from Vietnam since it could not close properly, but nevertheless considered it the right decision.
“I would never in a million years recommend people to pay the prices they’re charging for the dresses in America,” she said. “Save that money and invest in something beautiful in honor of your marriage.”

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