Amid bad form with bat, Virat Kohli makes big announcement, calls it a new…

The right-handed batter stated that the new team, ‘Sporting Beyond’, shares his goals and values of integrity and transparency along with his love for the sport. The former India captain mentioned that the new management firm will handle all his business interests.

India’s star batter Virat Kohli. (PIC – X)

New Delhi: The Indian team’s legendary batter Virat Kohli is under fire from critics due to his poor form. He did not score any runs in the recent series against New Zealand. However, in the meantime, a good news came for him Royal Challengers Bengaluru retained him for the next season of IPL. Now Kohli has revealed that he has got a new team before the IPL.

This new team of Kohli is his management team which will now look after all his work. Virat Kohli parted ways with Cornerstone a few months ago after being with it for a long time. The owner of this company, Bunty Sajdeh, was Kohli’s manager for a long time and took care of everything for him outside the field.

India’s star batter Virat Kohli announced his new management team on Thursday, November 7. The right-handed batter stated that the new team, ‘Sporting Beyond’, shares his goals and values of integrity and transparency along with his love for the sport. The former India captain mentioned that the new management firm will handle all his business interests.

“I am excited to announce a fresh start with Sporting Beyond, my new team, who have been working with me for a while now,” Virat Kohli said in a statement on social media.

“The team at Sporting Beyond shares my goals and my values of transparency, integrity and a love for sport, in all its forms. This opens a new chapter for me as I look forward to my partnership with my new team, who will be working with me on all of my business interests,” he added.

Talking about the star cricketer, Virat Kohli is one of the most marketable stars having a big name in World Cricket for over a decade. The star former captain, who won the T20 World Cup earlier this year, retired from T20Is, but continues to play Tests and ODIs.

Virat Kohli emerged as the highest taxpayer from the country among sportspersons for the previous financial year, which ended on March 31, 2024. As per data shared by Fortune India magazine, the star batter paid Rs 66 crore as taxes in the financial year. In fact, Kohli was fifth among all the celebrities, with Shahrukh Khan topping the chart.

Despite announcing retirement from T20Is, Kohli was retained by the Royal Challengers Bengaluru (RCB) franchise for Rs 21 crore, making him the most expensive Indian player to be retained. He is also expected to lead the franchise in the upcoming edition of the IPL.

Kohli, however, is going through a rough patch but will look to roar back to form in the upcoming Test series against Australia. He will next be seen in action in the first Test in Perth, which starts on November 22.




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