Amid Festive Rush, Amazon India Launches Drive To Combat Cyber Fraud Amazon India Launches Drive To Combat Cyber Fraud

Amazon is running #AapkeHittMeJaari campaign to educate users on practices to ensure safe and secure online transactions

The drive is spreading awareness around phishing scams, OTP frauds, lottery cons and hiring rackets, as per its statement

Amazon India has brought this initiative amid ongoing annual Great Indian Festival sale

Amid the rush of its ongoing Great Indian Festival, ecommerce major Amazon India has launched a digital campaign for customers to remain vigilant against cyber frauds and scams.

Amazon is running digital campaign #AapkeHittMeJaari through YouTube Shorts to educate users on practices to ensure safe and secure online transactions, it said in a statement.

It further added that the drive is spreading awareness around phishing scams, OTP frauds, lottery cons and hiring rackets.

“The videos shed light on phishing and hiring scams, using the backdrops of modern dating woes, office meetings and festive shopping excitement,” the statement said.

Besides entertainment, it informs users about not sharing CVV/OTP numbers, scrutinising URLs/email headers, and identifying impersonators claiming association with Amazon.

The ecommerce giant is also engaging with shoppers with the help of different initiatives to make the most of its ongoing festive sale. Last month, Amazon India has reportedly rolled out an generative AI-powered conversational shopping chatbotRufus, ahead of the annual Great Indian Festival sale.

The chatbot was aimed at enhancing customer experience and streamlining the shopping process with the AI-driven tool.

Last month only, it launched three new fulfilment centres in Delhi NCR, Guwahati and Patna to support over 2.5 Lakh sellers in the region. With a combined storage space of 1.2 Mn cubic feet, the fulfilment centres will enable sellers in the region to better cater to customer needs while generating job opportunities.

To boost sellers’ participation on the ecommerce platform, Amazon India in August announced a reduction of up to 12% in selling fees across various product categories.