News India Live, Digital Desk: Remember that day? When we often had a budget Android phone of Rs 15-20 thousand in our hands and that was considered the most sensible choice. For years, this has been the story of the Indian smartphone market – low budget, more features and the dominance of Android. But by 2025, perhaps no expert had expected that the wind direction would change so rapidly. The latest report that has come out is really shocking. Apple’s iPhone 16 in 2025 has shaken the entire smartphone market of India. The surprising thing is that it has achieved the number-1 position by defeating its cheaper budget and mid-range Android rivals. How did this miracle happen? Many people might be wondering how such an expensive thing is being liked by everyone in a market like India? So the reality is that now India is looking beyond ‘budget’ and looking at ‘value’. Apple has strengthened its relationship with India in the last few years—be it making phones in India or attractive bank offers. Today, be it college-going students or office-going professionals, ‘Easy Installment’ i.e. EMI has made the dream of iPhone a reality for everyone. Earlier people used to save money for years, now they are directly becoming a part of the ‘premium club’ by paying a small amount per month. Battle of Android vs Apple Where earlier brands like Samsung and Xiaomi used to top the list due to their affordable phones, iPhone 16 has shown that if your product is a mixture of ‘social status’ and ‘great performance’, then people do not shy away from spending more money. People are finding iPhone 16’s excellent camera, Apple Intelligence features and long-term support more reliable than Android. The market of emotions is not just about the phone, it is about emotions. In India, phone is no longer just a means of talking, it has become your identity. From weddings to making Instagram reels, the presence of iPhone 16 is visible everywhere. This has now become a matter of big concern for budget brands, as customer confidence is now shifting towards expensive but long-lasting phones. Now it remains to be seen how Android forces Samsung, Oppo and Vivo face this challenge. At present, there is only one noise in the streets and metro of India, and that is Apple’s coin. Are you also thinking of buying iPhone 16 this year or are you still a fan of the ‘smart and cheap’ experience of Android?
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