Announcing a Global Partnership from AB InBev and ICC! Brewing Company Becomes Official Beer Partner

Mumbai: International Cricket Council (ICC) has announced that AB InBev, the world’s leading brewing company, will be the official beer partner for all major ICC tournaments starting in 2026. Budweiser’s non-alcoholic beer Budweiser 0.0 will lead the partnership in India, while ABI’s mega brand partner in Europe and Africa.

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From watching a live cricket match at a stadium to hanging out with friends at a bar or pub, enjoying low-alcohol-by-volume (ABV) and no-alcohol options like Budweiser 0.0, beer is the natural choice for responsible enjoyment. Through this partnership with the ICC, AB InBev will create more excitement, choice and moments of celebration for cricket fans of drinking age around the world.

ICC CEO Sanjog Gupta said, “Cricket is the world’s most popular sport with over two billion fans and ICC events are cricket’s biggest platform, while AB InBev is at the forefront of creating great experiences to expand and deepen fan engagement. This partnership is a natural partnership between two organizations that strive to make moments more memorable, create beautiful memories and deliver amazing experiences through innovations that enhance fan engagement in a variety of ways. Our esteemed business partners We are delighted to welcome AB InBev to the list and look forward to working together to deliver a multi-modal event experience across all our tournaments and further enhance the excitement of sports around the world.”

Marcel Marcondes, Global Chief Marketing Officer, AB InBev said, “Cricket is the world’s most popular sport and its popularity is growing rapidly. We are delighted to engage with cricket fans on this big platform. Beer is a drink for social connection and moderation. And this partnership with the ICC gives our brands another opportunity to create an unforgettable experience for consumers everywhere.”

Speaking on the occasion, Kartikeya Sharma, President, AB InBev India said, “We are thrilled to announce our partnership with the International Cricket Council. Budweiser has been at the center of joyous celebrations in India for the last two decades. And as one of the country’s leading premium beer brands, this is the right time to bring our passion for celebrating to a game that brings millions together. From the frenzy in the stadium to the moment of praying for our country in the living room, every moment of cricket is elevated. And our ambition is to keep the focus on the fans who make the game great. Together with the ICC, we will deliver a world-class experience that will make cricket a celebration like Budweiser – full of pride, responsible and always in the hands of those who make the moment count.”

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The partnership covers all major ICC men’s and women’s events till 2027. These include ICC Men’s T20 World Cup 2026 to be held in India and Sri Lanka, ICC Women’s T20 World Cup 2026 to be held in UK, first ICC Women’s Champions Trophy 2027 to be held in Sri Lanka, ICC World Test Championship Final 2027 to be held in England and ICC Men’s Cricket World Cup 2027 to be held in South Africa, Zimbabwe and Namibia.