Delhi Delhi. According to the latest report from Counterpoint Research, Apple was the largest smartphone brand globally in September. The market research firm reported in its latest Smartphone 360 tracker findings that the iPhone 16 launch helped Apple regain the top spot, even though sales of the new iPhone 16 series remained stagnant, while the company's global sales are expected to grow by just 1% in the third quarter of 2024. Percentage increased. Despite this, Apple remained second on the list as Samsung took the top spot in global smartphone sell-through market share for Q3. “Even though iPhone 16 series sales have been flat initially, we expect demand for the iPhone 16 series to remain stable due to the large installed base of iPhone users,” said Tarun Pathak, research director at Counterpoint Research. He said all smartphone OEMs (original equipment manufacturers) “benefit from a recovering market in 2024.” Global sales increased 2 percent year-on-year in the third quarter ended in September, marking the first year-on-year increase in the third quarter since the third quarter of 2018. The recovery was most prominent in Western Europe, Latin America and Japan, all showing double-digit percentage increases. According to the report, Samsung led the sales with 19 percent share, based on the sustained demand for the Galaxy A-series and the stellar performance of the Galaxy S24 series.
However, the company's foldable smartphones did not meet expectations in terms of sales, leading to “warmth”. The Galaxy Z Fold 6 and Galaxy Z Flip 6 are incremental upgrades over their previous generations, which prompted fewer users to make the switch. Xiaomi – which briefly overtook Apple to take second place – came in third on the list, driven by a sustained 8 percent year-on-year growth in sales. Oppo took the fourth spot, but reported a 3 percent decline despite recording its highest sales since the third quarter of 2023. Vivo, on the other hand, left all its rivals on the charts with the fastest annual growth of 10 percent in the third quarter. “Vivo is now the #1 OEM in the world's two largest smartphone markets, China and India.” Brands like Motorola, Huawei and Google, which form the 'other' part of the chart, also showed rapid growth. However, Motorola and Google in particular recorded their “highest smartphone volumes ever” in a single quarter in Q3. However, their individual sales-volume shares are unspecified. Pathank also noted that smartphone sales volumes are not growing as much as before and are slowing down due to increased holding periods and a maturing consumer base. However, consumers are now spending more than ever on new smartphones. “One in four consumers purchasing a smartphone in 2024 will spend more than $600, this is the segment where new technologies like GenAI will make a difference.”
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