Google Chrome Warning iPhone Users: Apple has banned iPhone A big suggestion has been given to the users Google Chrome Stop using. The company claims that its own browser Safari is more secure than Chrome and protects user privacy better. According to Apple, Safari prevents websites and advertisers from generating a “unique digital fingerprint” of a user, making it nearly impossible to build an online profile of someone. Safari creates such a layer that the tracking system shows the same profile to all users.
Crack in Apple-Google friendship?
Apple’s statement of distancing itself from Chrome has raised questions on the friendship between the two tech giants. The thing to note is that Google pays billions of rupees every year to remain the default browser on Apple devices. In the year 2021, Google gave approximately 18 billion dollars (about Rs 1.5 lakh crore) to Apple, just because the links in iPhone opened on Chrome.
This setting depends on the user’s choice, he can use Safari or uninstall Chrome. But Google’s main interest behind this huge amount is to obtain data about the habits and behavior of Apple users, which it earns by selling it to advertisers.
While apps like Facebook suffered huge losses due to Apple’s App Tracking Transparency (ATT) feature, Google and its apps are almost exempted from it. For this reason, this ‘friendship’ between the two companies was going on for years but now it has started turning sour.
Google’s new tracking policy raises concerns
The reason for Apple’s warning is Google’s lifting of its digital fingerprinting ban. Digital fingerprinting means creating a unique digital identity by tracking your every online movement.
Like: what you search, which apps you use for how long, what kind of content you watch, what you buy…
All this information is converted into a profile, which is sent to advertising companies. This is why you constantly see ads related to your interests. In Apple’s view, this tracking by Google is “against user privacy”. Therefore he is advising users to stay away from Chrome and other Google apps. However, this is just a suggestion, Apple has not banned any apps.
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What next? Where will users go, Safari or Google?
Now the big question is, will iPhone users do it? Because in the end the search has to be done on Google only. Safari is safe, but avoiding Google search is almost impossible. It will be interesting to see what balance Apple strikes between security and convenience for its users and whether it will create further tension in the relationship between the two giants.
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