The round was led by Bajaj Finserv, with participation from Uncorrelated Ventures, Aaruda Technology Fund, and other institutional investors and family offices
It plans to deploy the fresh capital to deepen its AI and data capabilities, expand globally and deepen ecosystem partnerships
Assiduus acts as an accelerator for ecommerce companies by offering AI-led solutions for web and mobile app development, cloud infrastructure, data analytics and digital marketing
AI-led SaaS startup Constantly Global has raised $25 Mn (about ₹233 Cr) in its pre-Series B round led by Bajaj FinServ, with participation from Uncorrelated Ventures, Aaruda Technology Fund, and other institutional investors and family offices.
Assiduus acts as an accelerator for ecommerce companies by offering AI-led solutions for web and mobile app development, cloud infrastructure, data analytics and digital marketing.
It plans to deploy the fresh capital to deepen its AI and data capabilities, including offerings like predictive demand, pricing intelligence and working-capital optimisation.
Additionally, it will accelerate global expansion in regions like the Middle East, Europe and Asia-Pacific, with Oman as a strategic regional hub. Assiduus will also look to strengthen enterprise, sovereign and government partnerships to penetrate deeper into global trade ecosystems.
Founded by Somdutta Singh in 2018, Assiduus leverages technology to help brands launch, scale and grow across global ecommerce marketplaces by providing end-to-end cross-border distribution, supply chain management, fulfillment, compliance, real-time performance intelligence and digital marketing.
It also offers warehouse and order management systems that streamline and automate workflows end-to-end, along with global shipping integration through its B2B platform.
As per Assiduus, it has invested heavily in applied robotics, automated warehousing and an intelligent fulfillment infrastructure, which has been integrated with its other proprietary systems, resulting in higher throughput, faster order cycles, improved unit economics and expanded margins, allowing for improved unit economics and scale.
Assiduus claims to have partnered with over 150 enterprise brands spread across over 20 countries. Its technology can be integrated with over 18 global ecommerce and quick commerce platforms, including Amazon, Walmart, Shopify, Meesho, Flipkart, Instamart, Blinkit, Nykaa, among others.
Some of its enterprise clients in India include Unilever, Himalaya, Cipla, Dabur and Wipro, along with D2C startups like Juicy Chemistry.
Assiduus last raised $15 Mn in its Series A funding round completed in 2022 from investors like Pulsar Capital, 9Unicorns (now 100Unicorns) and Venture Catalysts. The startup claimed it raised the fresh round at triple its previous valuation. It claimed to have been PAT positive for the past seven years,
The startup is banking on the exponential growth in the Indian and global D2C market to further its business. The ecommerce market in India is expected to be valued at $400 Bn by 2030, growing from $138 Bn in 2024. Quick commerce, on the other hand, is expected to grow to $40 Bn by the end of the decade, propelled by the growth of D2C brands.
This growth underscores the need for operating and management systems to streamline operations, especially as speed becomes paramount in the competitive space. AI-powered tools are expected to help further with personalisation and inventory management, improving operational efficiency.
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