Varanasi. Varanasi Police and Piramal Capital and Housing Finance Limited (Piramal Finance) have launched a joint initiative 'Sabki Niyat Saaf Nahi Hoti' to protect people from the growing threat of financial cyber frauds. As digital transactions are increasing, fraud tactics are becoming complex. Keeping this in mind, this initiative was started to keep the people of Varanasi and the entire country safe.
Focused on empowering you with the information and vigilance needed to stay alive.
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The initiative aims to educate people about common cyber threats, equip them to recognize potential risks, take preventive steps and report any fraudulent activity. It seeks to empower citizens with knowledge to protect themselves and their families from financial loss. This awareness campaign will run for 10 days from December 18 at various places in Varanasi. This will include street plays, social media campaigns, videos, banners, posters and other engaging activities to spread awareness messages.
Inaugurating the program, Varanasi Police Commissioner Mohit Aggarwal said that the widespread use of digital transactions has made one's life very convenient, but along with it new risks have also emerged. Cyber security awareness is no longer optional. It is the responsibility of all of us to protect individuals and families from the emotional and financial impact of cyber fraud. Through this initiative, we aim to educate the people of Varanasi, and also ensure that they are fully prepared to recognize the threats and take preventive steps. Together, we can foster a digitally secure community, where progress and security go hand in hand.
Promote a culture of vigilance against cyber threats: Kaushal Raj
Divisional Commissioner of Varanasi Police, Kaushal Raj said that in today's interconnected world, the rapid growth of digital transactions has brought unmatched convenience, but at the same time many shortcomings of this system have also come to the fore. Cyber security awareness is not just a precaution, it is a dire need to protect individuals and communities from financial loss and emotional distress caused by cyber fraud. Such initiatives empower citizens with the knowledge to safely navigate the digital landscape and strengthen trust in our digital systems. By engaging communities in creative and accessible ways, we ensure that awareness reaches every person, while fostering a culture of vigilance against cyber threats. Through education and collaboration, we can create a safer environment for everyone.
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Financial fraud often takes advantage of lack of awareness
Pramod Kumar, DCP Headquarters and Crime, Gomti Zone, Varanasi Police, said that the rapid shift towards digital platforms has changed the way we live and transact, but it has also alerted us to important cyber threats. Financial fraud often takes advantage of lack of awareness, and it is vital that we proactively address this challenge. The campaign focuses on empowering the citizens of Varanasi to identify, avoid and report cyber fraud. By connecting with people through methods such as street plays and visual materials, we hope to create a culture of vigilance that protects every corner of our city from cyber risks.
This initiative is about building a strong foundation of cyber security awareness among our citizens
Shruti Srivastava, ADCP Crime, Varanasi Police, said the pace of adoption of digital transactions is increasing in Varanasi, but this connectivity also brings risks like cyber fraud which can cause both financial loss and emotional stress. This initiative is about building a strong foundation of cyber security awareness among our citizens. Through creative outreach methods, we seek to equip individuals with the information they need to navigate safely in the digital world. Every informed citizen contributes to the collective strength of Varanasi, making it a safer and better community.
Pulkit Garg, vice-chairman of Varanasi Development Authority, said that awareness is better than regrets. In today's time, cyber crimes have increased a lot and we all know about it. The only solution to cyber crime is awareness. I would request everyone to spread awareness about cyber crimes so that such criminals can be stopped effectively.
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Varanasi Police and Piramal Finance started cyber security awareness campaign
Suneet Madan, Chief Operating Officer, Piramal Finance, said that amid the significant growth in internet usage in the country, with the second largest internet user base globally, the importance of cyber literacy cannot be underestimated. As digital penetration deepens in semi-urban and rural India, the threat of cyber fraud is also increasing. This initiative with Varanasi Police is an important step towards bridging the cyber literacy gap. By empowering citizens with the life and tools to identify and prevent cyber threats, we are not only protecting individuals, but also strengthening the digital security framework of our nation. Together, we can build a digitally secure India, where every citizen can access the internet safely.
Arvind Iyer, Marketing Head, Piramal Finance said, “We are pleased to join hands with Varanasi Cyber Crime Branch to tackle the growing threat of cyber fraud. Our shared goal is to create awareness among citizens to protect themselves from digital threats and create a strong foundation for their lives. Our collaboration is a testament to our commitment to social responsibility and our efforts to foster a secure and well-informed digital community. By enhancing cyber literacy, we aim to create a society that can embrace digital advancements with confidence. Similar awareness initiatives have also been launched in major cities of Gujarat and Uttar Pradesh.
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