Attention YouTube to ban videos with clickbait titles and thumbnails in India; Know the reason here

YouTube Clickbait Videos: YouTube is gearing up to implement stricter measures to target misleading content created by Indian users. In the coming months, the video platform is likely to remove videos with misleading titles and thumbnails to attract viewers in the country.

As we all know, clickbait titles and thumbnails have long been a cause of frustration for YouTube viewers. The move is part of YouTube's efforts to ensure that viewers get a trustworthy experience when they come to the platform, especially for news and current events. Looking to the future, the company is expected to use AI tools to deal with videos with misleading titles and thumbnails.

In a blog post, YouTube said that. “This could leave viewers deceived, frustrated, or even misled – especially when they come to YouTube looking for important or timely information.”

“A video headlined “The President resigns!” The company gave an example in its post, saying, “The video does not say anything about the resignation of the President.” This example would fall into the category of “blatant clickbait.”

What is 'blatant clickbait'?
Google defines blatant clickbait content as videos whose titles or thumbnails make promises or claims that are not fulfilled in the video itself, especially when it comes to content related to breaking news or current events. The company said this gradual rollout is designed to give creators time to adjust to the new guidelines.

Earlier, YouTube, a popular video platform, had focused on removing videos violating the new policy without issuing strikes against creators' channels.

What is YouTube doing to deal with 'blatant clickbait' content?
YouTube has announced plans to punish content creators in India for sharing misleading content. However, the platform will give a grace period to creators to adapt to the new guidelines. During this change, content that violates YouTube's updated policy will be removed without triggering a strike.

YouTube strike policy
YouTube applies its first strike when a video violating its policies is published within a week. The strike prevents content creators from uploading or livestreaming videos, scheduling posts, and managing playlists. If a second strike occurs within 90 days of the first strike, creators are suspended from posting videos for two weeks. A third strike within the same 90-day period may result in permanent removal of the channel.