Bharti Airtel's AI system blocks 154 million spam calls and 8 million SMS in Bengal

Kolkata: Bharti Airtel on Wednesday claimed that its new AI-powered detection system has successfully identified 154 million potential spam calls and 8 million spam SMS messages in Bengal since its launch about a month ago.The telecom major Said to provide free solutions in West Bengal and customers do not need to request service or download an app.

“As connectivity expands, customers are increasingly exposed to scams, fraud and harmful communications. To combat these digital risks, we have developed a new technology designed to proactively identify suspicious spam calls and messages.” Have introduced an AI-based solution.” Aayan Sarkar, CEO (West Bengal & Orissa), Bharti Airtel, said. Developed in-house by Airtel's data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMS as “suspected spam”. Uses up.

Apps have been introduced by antivirus and digital security providers to identify and block potentially spam and fraudulent calls and messages. An analyst said blocking spam at the network level is a new value-added service for telecom companies as it will help them retain consumers.

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