Big move by Mukesh Ambani as Reliance consumer products plan to increase brand presence in…

Sources say the company is coming up with a strategy to target consumers who look for quality products with affordable price and Reliance wants to fulfill their need in the segment with its “two-fold” strategy.

Mukesh Ambani’s firm Reliance Consumer Products (RCPL) is all set to rework on its strategy to give a big brand push for the upcoming festivals. The company is planning while scaling up its operations across the nation.

Eying to become a key player in the retail sector, the company wants to gain the momentum by keeping all its rivals behind in the realm. Reliance has already proved it before with Jio in telecom space and now the company officials are expecting similar results in the particular space too.

With this, the company has also kept focus on its in-house products that can fetch more business for the company. The company has Snactac, Goodlife, Desi Kitchen and MyHome in the general trade category. Sources in the company said that Campa and Independence will also be available soon in Reliance Retail Supermarkets.

Sources say the company is coming up with a strategy to target consumers who look for quality products with affordable price and Reliance wants to fulfill their needs in the segment with its “two-fold” strategy.

Now, the company offers Campa on 50 % less price in comparison to rivals while packaged food items under Independence are being offered on 30% less price to keep the rivals on tenterhooks.

The company is also taking charge at manufacturing level. It is planning to enhance 3-4 bottling establishments to reduce the pressure of existing plants.

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