Boom in Indian smartphone market: Strong sales of 5G smartphones, Apple made a new record

New Delhi: The Indian smartphone market is continuously growing rapidly. Smartphone shipments recorded a growth of 5.6% in the third quarter of 2024. During this period, 4.6 crore smartphones were shipped, in which 5G devices had a major contribution. Apple delivered a historic performance in the period, recording its highest-ever shipments in the quarter. According to IDC's Worldwide Quarterly Mobile Phone Tracker report, Apple has sold 4 million smartphones.

Let us tell you that e-commerce platforms and smartphone companies are offering offers like discounts, flexible financing, extended warranty and cashback to attract customers. According to Upasana Joshi, Senior Research Manager, IDC Asia Pacific, the launch of new 5G smartphones has played an important role in this growth. Apple and Samsung attracted customers by giving huge discounts on their flagship models during online sales.

Demand for 5G smartphones is at its peak

The demand for 5G smartphones is increasing rapidly in the Indian market. The share of 5G devices in total smartphone shipments is expected to reach 83% in the third quarter of 2024, significantly higher than 57% last year. The fall in prices of 5G smartphones has also been a major factor in this growth. According to the report, the average selling price of 5G smartphones has dropped by 20% on a year-on-year basis, making them more accessible to customers.

Apple broke the record

Apple sold 4 million smartphones in the third quarter of 2024, with the iPhone 15 and iPhone 13 being the best-selling models. During this period, the company achieved a market share of 28.7%, leaving Samsung behind, while Samsung stood second with 15.2% market share. Brands like Vivo and Oppo also maintained their hold in the market, while Nothing recorded positive growth during the quarter.

Future of smartphone market in India

The growth of the smartphone market in India will continue due to 5G technology and competitive prices. Discount offers and affordable financing options are motivating customers to buy premium devices. Experts believe that this trend will continue in the coming quarters also.