Box Office: This film may make you uncomfortable, but Taapsee Pannu’s pain spilled over the flop of ‘Assi’

News India Live, Digital Desk: The film ‘Assi’ directed by Anubhav Sinha and starring Taapsee Pannu is based on women’s safety and serious incidents of rape in India. Despite its great reviews, the film has failed to draw audiences to the theatres.1. Taapsee Pannu’s emotional appeal (Heartfelt Appeal) Taapsee shared a video on Instagram saying, “I know this film may make you a little uncomfortable, but it is important to watch it. This is the truth of our society which we often ignore. If you do not support ‘rooted’ and true stories, the film industry will stop making such films.”2. Why the name of the film ‘Assi’? (Meaning of ‘Assi’) There is a scary figure hidden behind the title of the film. The film claims that on an average 80 (eighty) rape incidents occur every day in India. The story of the film revolves around a female teacher named ‘Parima’ (Kani Kushruti), who is a victim of gang rape and then fights a long legal battle for justice.3. Box Office Report (7 days figures)The budget of the film is said to be around ₹40 crore, but its earnings in the first week have been worrying:Total earnings (1 week): Around ₹6.95 crore.Budget Recovery: Till now only 17.37% of the cost has been recovered.Comparison: This film has earned 66% less than Taapsee’s previous flop ‘Khel Khel Mein’.4. Experts’ Opinion: Why did the film flop? Confusion over the title: Trade analysts believe that the audience could not connect with the name ‘Assi’ and they did not understand what the subject of the film was about. Heavy Subject: The subject of the film is very dark and disturbing, due to which the general audience looking for entertainment stayed away. Weak Marketing: Lack of promotion of the film is also being considered a major reason for its failure.5. Even though the film was not successful at the ticket window, critics have described it as a film of the level of ‘Pink’ and ‘Thappad’. Even veterans like Javed Akhtar have called it a “heart and mind touching film”.