Mahakumbh 2025: Prayagraj has once again become the center of spirituality and economic power in 2025. Mahakumbh 2025 is being seen as the world's largest gathering, where around 45 crore devotees are expected from January 13 to February 26. This religious and historical event has given birth to a new wave of investment. This is the reason why not only the devotees, but also big brands from India and abroad are spending crores of rupees in this Mahasangam to register their presence and get financial benefits from the Mahakumbh. This is an opportunity which is a golden investment opportunity for many big brands. So let us know how Mahakumbh, a symbol of religious faith, has become a good opportunity for business and economic profits for many big brands-
2,000 crore bet: competition between brands
Brands are looking at Mahakumbh 2025 as an economic profit and hence they are fully prepared. Big companies in Fast Moving Consumer Goods (FMCG), Automobile, Electronics and many other sectors are going to spend Rs 1,800 to 2,000 crore just on promotion and advertising. Just imagine, the Mahakumbh in which 45 crore devotees will come, and there will be people of almost every age and every class, what a huge opportunity of promotion and earning it will be for the brands.
Technology is being used extensively
Now the question is that how will these companies attract the attention of the devotees, the answer is the wonder of technology. This time brands are not only using simple banners and posters as a means of promotion, but they have also used advanced tools like Artificial Intelligence.
AI Themes: Brands are trying to deliver personalized experiences using Artificial Intelligence (AI). Due to this, people are expected to spend more.
Huge LED Screens: Such huge screens are being installed on ghats and roads, which will not only promote publicity but will also attract devotees.
Virtual Assistants: This time the help of virtual assistants is also being taken in Mahakumbh. They will guide you, give you information about programs and also promote brands.
Mobile Apps: Special apps are being created by different brands and the government, which will make this experience even more memorable.
A great confluence of celebrations and business
This event is not just a religious event. According to the report of Confederation of Indian Industry (CII), Mahakumbh 2025 will contribute Rs 1.2 lakh crore to the economy of Uttar Pradesh. According to government data, if each devotee spends an average of Rs 5000, the Mahakumbh will generate business worth Rs 2 lakh crore. But experts believe that the expenditure of devotees may increase further this time. If the average per capita expenditure reaches Rs 10000, then the economic impact of Mahakumbh can reach Rs 4 lakh crore.
Mahakumbh is very important for the country's economy, at the same time it has become a global event, whose impact will be seen on the economic activities around the world in the coming times.
This money will be spent like this
Devotees coming to Maha Kumbh can spend money at many different places, so everyone from local shopkeepers to multinational companies want to take full advantage of this Maha Kumbh. Various strategies have been made by brands to attract devotees. For example-
During Mahakumbh, different types of religious packages are prepared for the devotees. In which advertisements are available for everything from puja material to different types of products and services provided to the devotees. Not only this, big companies also set up their stalls here, so that they can directly connect with the devotees.
It is being seen that along with the Maha Kumbh, there has been a surge in business activities in the cities and villages around it. The business of hotels, restaurants, transport and other facilities is growing rapidly. Therefore, at these places also people are trying to improve their facilities and attract devotees.
Local vendors are looking to earn good profits by selling everything from sweets to religious books, idols, and prasad.
Amazing and unforgettable Mahakumbh
Mahakumbh 2025, a symbol of people's religious faith, represents not only reverence but also a big economic event. This opportunity can prove to be very economically beneficial for brands, companies, local vendors and the government.
So now you also get ready, because Mahakumbh 2025 will not be just a religious journey, but a wonderful and unforgettable experience which every person will remember for life.
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