BSNL made a plan to compete with Jio and Airtel, promised not to increase tariff in future.

PC: indiatvnews

In a recent event held in New Delhi on Tuesday, October 22, BSNL unveiled its new logo and slogan. During the event, the company made an important announcement, signaling a departure from the strategies adopted by private telecom operators like Jio, Airtel and Vi.

BSNL Managing Director and Chairman, Robert Ravi, announced the company's decision to maintain its existing tariff plans, abandoning the tariff hike trajectory followed by other telcos. The decision not to increase the tariff plans is aligned with BSNL's focus on enhancing connectivity for its users, thereby increasing network engagement.

This announcement is particularly significant in view of the recent 21 per cent increase in mobile tariffs by major private telecom operators in July. BSNL has experienced a surge in user acquisition as a result of the tariff hikes imposed by private companies, with a significant addition of 300,000 new users within a month.

BSNL New Logo Apart from the strategic decision regarding tariff plans, BSNL introduced a new logo and slogan after 24 years. The new logo prominently features elements of the Indian tricolor and includes the map of India. Additionally, the company has changed its previous slogan from “Connecting India” to “Connecting India”. Government-owned telecom company BSNL provides a wide range of services including broadband, mobile and landline services.

Furthermore, the BSNL Chairman revealed that the company is currently conducting trials for 4G services and plans to commercially launch 4G across India in the coming year. To support this initiative, BSNL is in the process of installing 100,000 new mobile towers across the country, of which more than 35,000 towers are already operational.

Meanwhile, BSNL has launched a new facility for potential customers: the option to acquire a special mobile number. BSNL has started e-auction for these special numbers, which include 9444133233 and 94444099099. The auction is currently open in three BSNL circles: UP East, Chennai and Haryana.

The auction for Uttar Pradesh East Circle started on October 16 and will end on October 22. Similarly, the auction for Haryana and Chennai circles will start on October 18 and 19 respectively and will end on October 27 and October 28 respectively.