Can buying iPhone be expensive in India? Apple’s new decision will increase expenses on customers

Tezzbuzz Desk-An important update has emerged for users thinking of buying iPhone in India. Apple Inc. Now it is preparing to stop the retail support on its old iPhone models. This change can directly impact the prices of popular models like iPhone 15 and iPhone 16, which may increase by around Rs 5,000. However, there will be no change in MRP from the company.

What is DG support and why is it important?

Demand Generation (DG) support provided by Apple was actually a backend incentive given to retailers. With its help, shopkeepers were able to give discounts to customers without changing the MRP.

Now with the removal of this support, the scope for retailers to reduce prices will be significantly reduced. This will have a direct impact on customers, because they may now have to buy the same iPhone at a higher price.

Second big shock after cashback cut

Even before this, Apple had made a big cut in cashback offers. While earlier customers used to get cashback up to Rs 6,000, now it has come down to around Rs 1,000.

Due to this change, the new series, especially the iPhone 17 series, had already started feeling expensive. Now with the end of DG support, the affordability of old models will also reduce.

what now iPhone Would it be wise to buy?

Market experts believe that the time before the end of DG support can be beneficial for buyers. Many retailers say that the current offers and prices are the best at the moment.

Even if the MRP remains the same, the increase in the final price will be clearly visible, which may influence the decision of buyers.

Impact of rising inflation in smartphone market

This change has come at a time when the entire smartphone market is under inflationary pressure. Big brands like Samsung, Xiaomi, Vivo and Realme are also continuously increasing the prices.

The main reason for this is the increasing cost of components like memory and storage, due to which the expenses of companies have increased. According to reports, smartphone shipments may decline by 12-15% in 2026.

It is clear from this decision of Apple that in the coming time, buying an iPhone may become more expensive than before. If you are planning to buy a new iPhone, it might be a wise move for you to take advantage of the current offers.