The new campaign tells the humorous story of an urban woman who finds herself stranded and is desperate to reach the airport. His plight prompted the inventive bullock cart driver to concoct a humorous solution, citing his own craving for centerfruit as inspiration.
Gunjan Khaitan, Chief Marketing Officer, Perfetti Van Melle India, emphasized that the campaign reflects the centrefruit's promise of delivering joy with every bite. “It is a reflection of our commitment to turn every experience into an explosion of joy,” he said. Anurag Agnihotri, Chief Creative Officer, Ogilvy West, highlighted the brand's enduring popularity and the iconic nature of its tagline. He expressed excitement about the new story, hoping it will once again get consumers talking about and craving the delicious flavor of centerfruit.
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