Central Railway’s ‘X’ department’s craze in the rain of Mumbai! 12 thousand new followers in just 24 hours
- Central Railway’s official ‘X’ account gained 12 thousand new followers in a day after train services were disrupted due to heavy rains.
- The railway administration has consistently given official updates about services, delays, canceled trains and the situation in the ghat section, increasing the confidence of passengers.
- Official social media updates curbed rumors and made travel planning easier for millions of travelers.
For the last three days MumbaiThane, Palghar and Ghat areas have disrupted life due to the ongoing heavy rains. Local services on the Vasai-Virar route of the Western Railway were halted, while Mumbai-Pune rail traffic was completely stopped due to a landslide on the Lonavla-Karjat Ghat section of the Central Railway.
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In this background, lakhs of passengers rushed to Central Railway’s ‘X’ (earlier Twitter) account for official railway information. As a result, it has been reported that 12 thousand new followers have been added to this account in just one day. On Monday, the Indian Meteorological Department had issued a ‘red alert’ for Mumbai and surrounding areas. As it was the first working day of the week, lakhs of commuters were out of their homes since morning, but heavy rains affected many railway services. (Photo Courtesy: Pinterest)
Local services were suspended between Vasai Road-Virar on the Western Railway, while traffic on the Mumbai-Pune route was halted due to cracks in the Ghat section of the Central Railway. Many mail and express trains were cancelled, some trains were diverted.
An important tool in times of crisis
Even at the railway stations, many passengers were seen planning their next journey by looking at the ‘X’ account on their mobile phones. Some checked the train status before leaving home, while many also decided on alternative transport based on this information. Therefore, official information on social media became an important tool for travelers during the crisis.
Stop the rumors
The Central Railway has issued notices, service updates and safety messages to passengers several times throughout the day. This prompt information management by the railway administration helped curb rumours. Also, the confidence of passengers on the official information became stronger.
Rapid growth in followers
As a result, Central Railway’s official ‘X’ account gained 12,000 new followers in a single day, a prime example of how social media can be used effectively to provide timely, accurate and reliable information in emergency situations.
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Social media support was taken for accurate information
Due to this, passengers took the support of social media to get accurate information about the exact location of the train, how late it is running, which train has been cancelled, what is the alternative arrangement. The official ‘X’ account of Central Railway was constantly releasing updated information about local and mail-express trains, service changes, delays, canceled trains, situation in the ghat section and repair work. Therefore, the passengers expressed a lot of trust in this account.
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