Google gave a big blow to small businessmen by changing its advertising policy, know what will be the impact on Small Business?

Tech News Desk – Google keeps changing its policy from time to time. This time Google has made some changes in its advertising policy, which is likely to impact small businessmen. Let us tell you that through Google, small businesses can reach a large number of people quickly. Google has said in its release that the company is making changes to its Google Local Services advertising policy, which may impact millions of small businesses. Google has said that from November 21, only businesses with verified Google Business Profiles will be able to run ads.

Business in Europe, Middle East and Africa may be affected
Google said in an online post that this change will affect businesses in Europe, the Middle East and Africa, and select businesses in the US and Canada. However, the company did not immediately respond to AP's email on this issue. Google says this change is an effort to crack down on fraud.

If this is not done then ads will be stopped
At the same time, the big thing is that small businesses which are legitimate and are not aware of the change in Google's policy, then they will have to suffer huge losses. According to Google, if the name and address of a small business's Google Business Profile does not match the information given in the advertisement, the advertisement will be stopped. Although it is not difficult to verify the business on Google, it does take some time. Seems like Business owners must type their business address correctly on Google and claim it is correct, and then owners must verify the address via phone, text, email, or video.

Your business must be verified
The process varies by business category and location and may include providing information about background, business registration, insurance and license checks. Google verification may take up to seven days. Once a business is verified, its owner is notified.

What is Google Ads?
Google Ads is Google's online advertising product. With Google Ads, you can create online advertisements and reach people exactly when they are interested in your products and services. Google Ads is a product that you can use to promote your business, sell products or services, create awareness, and increase your website traffic.
Google Ads accounts are managed online, so you can create and change your ad campaigns, including your ad text, settings, and budget, at any time.
There are no minimum spend requirements for ad campaigns, and you can set and control your own budget. You can set your budget and choose where your ad will appear, and easily measure the effectiveness of your ads.