Controversy arose over advertisement
New Delhi: A condom brand’s social media advertisement has sparked controversy in Pakistan. This advertisement is inspired by the famous Hollywood horror film Obsession, due to which people have given sharp reactions on social media. Critics say the ad misrepresents the film’s serious themes and attempts to make light of non-consensual behavior.
Durex’s controversial post
The controversy started when Durex Pakistan shared a post on its official Instagram. The post showed a packet of condoms inside the film’s character Bear’s car, and also mentioned the mysterious object ‘One Wish Willow’ shown in the film. The tagline of the post was, ‘Make her obsessed with you’. Social media users expressed strong objection to this message.
Pakistan Durex Ad Controversy x
people’s reactions
Many said that the film’s story dealt with serious issues such as consent, obsessive behavior and unhealthy relationships. In such a situation, using this story to promote a product is like making fun of sensitive topics. Some users called the ad disgusting and irresponsible, while many called it giving wrong social signals.
As criticism mounted, the related post was removed from the social media platform, but by then its screenshots had gone viral on the internet. After this the debate intensified, and a large number of people questioned the marketing strategy of the brand.
Story of the movie Obsession
The story of the film Obsession revolves around a young man named Bear, who is in love with his childhood friend Nikki. He uses a mysterious object to fulfill his desires, after which Nikki’s love turns into an unusual and dangerous obsession. The film depicts themes such as control, loneliness and unhealthy attachments in relationships.
Obsession, released in 2026, received an excellent response from the audience. Made on a limited budget, this film made record earnings at the box office and became a topic of discussion. Critics praised its theme, story and social message, due to which the controversial advertisement associated with the film also came into limelight.
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