Craze for ‘Drishyam 3’ spread from Kerala to abroad, earning crores of rupees even before its release.

New Delhi . Malayalam cinema superstar Mohanlal’s much-awaited film ‘Drishyam 3’ seems to be writing new history at the box office even before its release. There are still a few days left for the film to be released, but the audience’s excitement towards it is so high that it has already broken many records in advance booking. The pre-sales figures in Kerala have surprised the industry with the film earning crores of rupees even before its release and the performance is going from strength to strength.

The biggest strength of ‘Drishyam 3’ is considered to be its tremendous popularity and the strong hold of the franchise. Mohanlal’s return in the role of George Kutty has created huge excitement among the audience. The increasing ticket booking every hour is indicating that the film can make a big bang at the box office on the first day of its release. According to trade reports, the film has crossed the Rs 10 crore mark in advance sales alone, making it one of the biggest pre-release openings of this year.

The craze of the film is being seen in the domestic market as well as at the international level. Especially its hold is strongest in Kerala, while good response is also being received from Telugu states and Karnataka. The film has also performed brilliantly overseas and is said to have the highest advance bookings in the GCC regions. Pre-sales of the film have reached more than Rs 14 crore globally, which shows its popularity.

The film is being compared to recent big Malayalam films, including films like ‘Empuran’. It is believed that ‘Drishyam 3’ can break many records in terms of advance booking and set new benchmarks. Along with this, it is also expected that this film can be included among the biggest grossing films of Mollywood on the opening day.

Another special thing about the release of the film is that its first show will start at 8 am and it is releasing around Mohanlal’s birthday, which makes it even more special for the fans. It has received U/A 13+ certification from the censor board and its runtime is said to be 156 minutes. Overall, the kind of atmosphere that ‘Drishyam 3’ is creating even before its release, has made it one of the most talked about and most awaited films of the year.