Mi Lan (R), marketing director of Trang Bread, stands out at the festival in a stylized traditional costume as she hands out bread to her customer.
This year, the shop has moved away from its buffet-style offering, introducing more affordable prices ranging from VND25,000 to VND45,000, compared with VND70,000 in previous years.
Lan said the stall sold more than 500 loaves in the morning alone.
With customer numbers continuing to rise in the afternoon, the shop had to bring in additional ingredients to keep up with demand.
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